Simply put, an organic search refers to unpaid search results from a search engine to get traffic to your website. If you were to search for something on Google, organic search refers to the natural, non-paid search results that appear on search engine result pages (SERP).
What Is an Organic Search?
Organic searches refer to unpaid results from a search engine.
These results are not influenced or bought by advertisers but rather the most relevant outcomes according to the user's search query, the link as well as the authority of the domain. Organic search results are displayed beside paid ads, which are identifiable by terms like "Ad" or "Sponsored."
Whilst organic searches are not paid results, bloggers and websites that make use of strong SEO techniques will rank much higher than websites that lack SEO.
Why Are Organic Searches Important?
Organic searches are essential as they create natural traffic for websites. While paid and social media traffic can help boost performance, organic traffic is far more advantageous.
These are the reasons why organic searches are so vital to your SEO success.
Higher Click-Through Rates
Organic searches are trusted far more by users, which means if they see a product they like, they are more likely to click on it.
Organic results can help improve click-through rates exponentially, with many websites seeing as much as 20 times in growth.
While paid search advertising can drive traffic quickly it is ultimately expensive and unsuitable long-term. Organic search traffic will provide ongoing traffic for months or years after you’ve optimized your site, and the cost to achieve it can be much lower.
While it may take time and effort to optimize your site for organic search, when you have good rankings, there will be ongoing traffic for next to no cost.
Building Credibility and Trust
Organic search traffic is based on the relevance and quality of your content, meaning high organic rankings can establish you as an authoritative source of information in your industry. This will lead to increased trust, credibility, and brand recognition over time.
Tips to Rank Higher in Organic Search Results
Now that we know optimizing for organic search is important for your business, let’s look at several effective tips to enhance your organic search ranking:
Perform Keyword Research
Keyword research is the foundation of any successful SEO strategy.
Conducting thorough keyword research can help you understand your target audience and identify the most relevant and high-impact keywords for your industry or niche. Use these keywords strategically in your content, titles, meta descriptions, and headers.
Create High-Quality, Relevant Content
Develop engaging, informative, and relevant content that caters to the needs and interests of your target audience. Quality content attracts more organic traffic and encourages users to stay on your site longer.
Optimize On-Page Elements
Use your target keywords in these elements, but don't stuff them in unnaturally. Keep your content relevant, engaging, and informative, and make sure it's structured in a way that's easy for search engines to understand.
Build Quality Backlinks
Backlinks are still one of the most important factors that search engines use to determine the credibility and authority of your website.
Focus on building high-quality backlinks from relevant authoritative sources in your industry. You can either do this by creating content others like and want to be linked to or you can reach out and ask them to link to your content.
Enhance User Experience (UX)
Search engines are placing increasing emphasis on user experience as a SERP ranking factor. Make sure your website is fast, aesthetically pleasing, mobile-friendly, and easy to navigate.
Optimize your images and calls-to-action, minimize the use of pop-ups, and make sure your website is secure with an SSL certificate.
A positive user experience can lead to higher engagement and improved organic rankings.
Regularly Update and Refresh Content
Stay current by updating and refreshing your content regularly. Fresh and relevant content signals to search engines that your website is active and valuable to users.
Leverage Local SEO Strategies
If applicable, optimize your website for local search by incorporating location-based keywords and creating a Google My Business profile. Local SEO can boost your visibility in specific geographic areas.
Utilize Social Media Channels
Share your content on various social media platforms to increase its reach and drive more traffic to your website. Social signals can indirectly impact your organic search ranking.
By implementing these strategies and staying committed to best practices in SEO, you'll be well on your way to achieving higher rankings in organic search results.
Organic search is a critical part of a successful search engine optimization strategy.
Focusing on creating high-quality and relevant content that resonates with your target audience will create a strong consumer base that will grow over time. This is the best way to utilize organic searching to boost your website’s traffic. In addition, by making use of SEO tools, you can target aspects of your website to maximize your SERP ranking.