Zen Matrix: A Beginner’s Guide to Effective Keyword Research

Content SEO Software Company
May 18
Table of content
<p><span style="font-weight: 400;">Angela closed the tab.</span></p> <p><span style="font-weight: 400;">Another &ldquo;valuable&rdquo; blog post, but it couldn&rsquo;t solve her problem.</span></p> <p><span style="font-weight: 400;">She switched to the Google spreadsheet opened in another tab and reread her editor&rsquo;s comment:</span></p> <p><em>&ldquo;Your keyword data are inaccurate. They don&rsquo;t fit into our SEO campaign. Most of them are not something we can target at this stage. Rethink this entire keyword strategy, Angela. We don&rsquo;t want our clients perceiving us as impostors.&rdquo;</em></p> <p><span style="font-weight: 400;">She felt the urge to reply to his comment, telling him how she&rsquo;d used different tools to find and categorize those keywords. He couldn&rsquo;t just ask her to rethink everything after all her efforts.</span></p> <p><span style="font-weight: 400;">But as Angela&rsquo;s fingers began to dance on the keyboard, reality set in.</span></p> <p><span style="font-weight: 400;">She never understood the data her keyword research workflow produced.&nbsp;&nbsp;</span></p> <p><span style="font-weight: 400;">Sometimes, they seemed like a pile of debris waiting for her to sort out. And so, she categorized them blindly without knowing which suited their client&rsquo;s SEO campaign.</span></p> <p><span style="font-weight: 400;">She couldn&rsquo;t tell her boss that. Such a confession would cost her job. So, she waved off the thought and opened another tab.&nbsp;</span></p> <p><span style="font-weight: 400;">Angela had another query for Google:</span></p> <h2><strong>How Do You Categorize Keywords for SEO Campaign?</strong></h2> <p><span style="font-weight: 400;">If you&rsquo;re a content manager like Angela, I bet you&rsquo;ve asked yourself that question several times.</span></p> <p><span style="font-weight: 400;">For one, the tools at your disposal aren&rsquo;t always accurate. To be on the safe side, you must ensure the data your tool fetches comes from Google. </span><span style="font-weight: 400;">But even if they pull their data from Google Keyword Planner (GKP), you can&rsquo;t be so sure of its accuracy.</span></p> <p><span style="font-weight: 400;">Why?</span></p> <p><span style="font-weight: 400;">According to Ahrefs, GKP overestimates search volume </span><a href="https://ahrefs.com/blog/keyword-search-volume/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">54.28%</span></a><span style="font-weight: 400;"> of the time.</span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/gkp-percentage.png" alt="GKP overestimates search volume 54.28% of the time according to Ahrefs" width="1010" height="690"></p> <p><span style="font-weight: 400;">In the words of </span><a href="https://www.linkedin.com/in/stoneygd/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Stoney Degeyter</span></a><span style="font-weight: 400;">, Director of Digital Marketing at Socket Mobile:</span></p> <p><em>&ldquo;The biggest problem with keyword research tools is that the data is wrong. There is just no other way to say it. Now, they may vary in degrees of accuracy, but that&rsquo;s just another way to say they vary in degrees of inaccuracy! It&rsquo;s really not how right they are, but about how wrong they are.&rdquo;</em></p> <p><span style="font-weight: 400;">What&rsquo;s worse?&nbsp;</span></p> <p><span style="font-weight: 400;">These tools may gush search volume, SERPs, backlink profiles, and other relevant data. But they don&rsquo;t categorize your keywords, letting you know which to prioritize and which to ignore.</span></p> <p><span style="font-weight: 400;">Well, that&rsquo;s not enough excuse to organize your keyword haphazardly.&nbsp;</span></p> <p><span style="font-weight: 400;">Your clients see you as an expert and expect the best from you. Even your employer wouldn&rsquo;t hire you if they perceived you as a wannabe.</span></p> <p><span style="font-weight: 400;">So back to our question:<strong> What&rsquo;s a better way to organize your keywords?</strong></span></p> <p><span style="font-weight: 400;">Experts like Ann Smarty, Founder of ViralContentBee, </span><a href="https://www.searchenginejournal.com/digital-marketing-channel-highest-roi/263757/#close" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">recommend</span></a> <span style="font-weight: 400;">you categorize keywords based on usefulness, relevancy, search intent, and brand-focused queries.</span></p> <p><span style="font-weight: 400;">And that&rsquo;s a great option.</span></p> <p><span style="font-weight: 400;">But when you're drowning in an ocean of overwhelming SEO information like Angela, this may be tedious. Moreso, it&rsquo;s hard to know which would rank faster in the shortest time.</span></p> <p><span style="font-weight: 400;">Our team at WriterZen understands this.&nbsp;</span></p> <p><span style="font-weight: 400;">It&rsquo;s why we came up with an easier way to categorize keywords:</span></p> <p><strong>Zen Matrix.</strong></p> <p><span style="font-weight: 400;">Zen Matrix is a simplified method of finding and categorizing the right keywords that fit into different stages of your SEO campaign.&nbsp;</span></p> <p><span style="font-weight: 400;">It&rsquo;ll help you find ideal long-tail keywords for crafting high-quality content that ranks faster.</span></p> <p><span style="font-weight: 400;">Sharon B. switched from Postspace and Outranking to </span><a href="http://writerzen.net" target="_blank" rel="noopener"><span style="font-weight: 400;">WriterZen</span></a><span style="font-weight: 400;"> because of this.</span></p> <p><span style="font-weight: 400;">Here&rsquo;s what she said after making the switch:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/2-WriterZen review on Capterra.webp" alt="WriterZen review on Capterra" width="1010" height="494"></span></p> <p style="text-align: center;"><em><span style="font-weight: 400;">WriterZen </span></em><a href="https://www.capterra.com/p/229851/WriterZen/reviews/3129819/" target="_blank" rel="nofollow noopener"><em><span style="font-weight: 400;">review on Capterra</span></em></a></p> <p><span style="font-weight: 400;">If you&rsquo;re patient enough to digest this piece to the end, you too, like Sharon, will find low-competition keywords that fit into your <a href="../../../academy/seo-content-strategy" target="_blank" rel="noopener">content marketing SEO strategy</a>.</span></p> <p><span style="font-weight: 400;">But if you can&rsquo;t wait&hellip;</span></p> <h2><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/zen-matrix-a-beginners-guide-to-effective-keyword-research.webp" alt="Zen Matrix: A Beginner&rsquo;s Guide to Effective Keyword Research" width="1010" height="304"></span><strong>Introducing Zen Matrix: A Better Way to Research &amp; Categorize Keywords&nbsp;</strong></h2> <p><span style="font-weight: 400;">Ranking high on SERPs has gone beyond targeting high-volume, long-tail keywords and retiring to your bed.</span></p> <p><span style="font-weight: 400;">According to </span><a href="https://www.linkedin.com/in/priyadarshana/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Chamal Rathnayaka</span></a><span style="font-weight: 400;">, </span><span style="font-weight: 400;">Founder of </span><span style="font-weight: 400;">Pitiya</span><span style="font-weight: 400;">:</span></p> <p><em>&ldquo;SEO keywords research has become so competitive that over time long-tail</em><em> keywords</em><em> have got higher competition.&rdquo;</em></p> <p><span style="font-weight: 400;">And as </span><span style="font-weight: 400;">Daniel Lofaso</span><span style="font-weight: 400;">, Founder of Digital Elevator, suggested:</span></p> <p><em>&ldquo;Instead of targeting keywords or topics that have high volume, we need to target keywords and topics that we actually have a chance to rank for, making the best use of our time and SEO efforts.&rdquo;</em></p> <p dir="ltr">Here&rsquo;s what these experts are saying.&nbsp;</p> <p dir="ltr">Quit focusing on any high-volume long-tail keyword, and instead, go for the <strong>right</strong> keywords. That is, keywords you have a chance to rank for without extensive link-building.</p> <p dir="ltr">But how do you find such keywords, you ask?</p> <p dir="ltr">That&rsquo;s where Zen Matrix shines.</p> <p dir="ltr">This matrix is based on the relationship between demand and supply, where the search volume of a query is the demand, and the supply is the search results competing for that keyword.</p> <p dir="ltr">With the numerous SEO tools at your disposal, it&rsquo;s easy for you to determine the demand for a particular keyword. But how do you tell the number of competitors vying for it?</p> <p>You could use Google&rsquo;s search operator called <a href="../../../blog/allintitle-keyword-research" target="_blank" rel="noopener"><strong>Allintitle</strong></a>.</p> <p><span style="font-weight: 400;">This operator indicates how many other websites are competing for a specific keyword by putting the keyword in their title tag.</span></p> <p><span style="font-weight: 400;">Here&rsquo;s how it works manually with Google:</span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/3-Allintitle search results for wedding photographers in Texas&rdquo;.webp" alt="Allintitle search results for wedding photographers in Texas&rdquo;" width="1010" height="935"></p> <p><span style="font-weight: 400;">If you had the keyword in the image above on your list, from the data above, you could tell you have about 122 more websites to compete with.&nbsp;</span></p> <p><span style="font-weight: 400;">Compare that with searching for just<strong> </strong></span>&ldquo;wedding photographers in Texas,&rdquo; <span style="font-weight: 400;">which doesn&rsquo;t give you a specific number of competing articles</span><strong><em>:</em></strong></p> <p><strong><em><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/4-Search results for wedding photographers in Texas&rdquo;.webp" alt="Search results for wedding photographers in Texas&rdquo;" width="1010" height="596"></em></strong></p> <p><span style="font-weight: 400;">With over 11.5 million results, where do you start?&nbsp;</span></p> <p><span style="font-weight: 400;">Enter Zen Matrix's four categorizing zones:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/zen-matrix-four-categorizing-zones.webp" alt="Zen Matrix&rsquo; four categorizing zones" width="1010" height="568"></span></p> <p><span style="font-weight: 400;">Let&rsquo;s briefly look at each.</span></p> <h3><strong>Decay Zone</strong></h3> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/zen-matrix-decay-zone.webp" alt="Zen Matrix&rsquo; Decay Zone" width="1010" height="568"></strong></p> <p dir="ltr">This zone comprises keywords that were once popular but no longer are. These keywords once had high search volumes, but after a while, their demand dwindled.</p> <p dir="ltr">Or, as the name implies, they decay and lose their potency.</p> <p dir="ltr">Keywords in this zone are related to trends.</p> <p dir="ltr">Take &ldquo;PS5 2020,&rdquo;&nbsp; for instance.</p> <p dir="ltr">In 2020, this keyword raked in traffic. It was hot then. You could craft content with commercial search intent and get assured of some traffic. But in 2022, it&rsquo;s no longer relevant, except to someone who prefers using an old invention to a new one.</p> <p dir="ltr">Avoid this zone at all costs.&nbsp;</p> <p dir="ltr">You may rank for the queries but get little or no meaningful visits in return.</p> <h3><strong>Mature Zone</strong></h3> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/zen-matrix-mature-zone.webp" alt="Zen Matrix&rsquo; Mature Zone" width="1010" height="568"></p> <p><span style="font-weight: 400;">These are keywords high in allintitle and demand.&nbsp;</span></p> <p><span style="font-weight: 400;">They have high search volumes, and the number of websites contesting for them is also high.</span></p> <p><span style="font-weight: 400;">You can invest in high-quality content and target these keywords. Google expects you to do so to show how knowledgeable you are about the topic.&nbsp;</span></p> <p><span style="font-weight: 400;">Furthermore, content targeting these keywords will work as an anchor for other keywords to rank as you establish your domain authority over time.</span></p> <p><span style="font-weight: 400;">However, don&rsquo;t expect to rank quickly for them because they&rsquo;re super competitive.</span></p> <p><span style="font-weight: 400;">But there&rsquo;s another angle to the mature zone:</span></p> <p><span style="font-weight: 400;">Some keywords with a high allintitle here (100+) are compensated with higher search volume. This means the demand for them is high, making such keywords attractive enough to target in the medium and long term.</span></p> <p><span style="font-weight: 400;">Unless you&rsquo;re dealing with high-authority websites, avoid this zone in the beginning. But have them at the back of your mind for the future.&nbsp;</span></p> <h3><strong>Opportunity Zone</strong></h3> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/zen-matrix-opportunity-zone.webp" alt="Zen Matrix&rsquo; Opportunity Zone" width="1010" height="568"></p> <p><span style="font-weight: 400;">Over </span><span style="font-weight: 400;">15%</span><span style="font-weight: 400;"> of queries entered into the Google search box every day are new keywords. These keywords that Google recently discovered make up the opportunity zone.</span></p> <p><span style="font-weight: 400;">The opportunity zone is a good zone to start with.&nbsp;</span></p> <p><span style="font-weight: 400;">It contains rankable keywords with low allintitle and low search volume as only a few websites know about them. If you target them, you have a high chance of ranking for them in a short time.&nbsp;</span></p> <p><span style="font-weight: 400;">Dana Flannery</span><span style="font-weight: 400;">, Director and SEO Strategist at TAC Digital, testified to this:</span></p> <p><em>&ldquo;Some of the best converting keywords on just about every site I work on are the teeny tiny ones. There&rsquo;s nothing like an epic conversion rate on targeting exactly what users want. For example, one of my clients is a psychologist. We go after a very specific topic that has 70 searches per month. It&rsquo;s super easy to rank number one. While it only gets a handful of visitors per month, almost all move through the funnel.&rdquo;</em></p> <p><span style="font-weight: 400;">Target these keywords if you&rsquo;re dealing with new websites. They&rsquo;re suitable for a short-term SEO plan. But since the demand for them is low, don&rsquo;t expect much traffic for them.</span></p> <h3><strong>Candy Land</strong></h3> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/zen-matrix-candy-land.webp" alt="Zen Matrix&rsquo; Candy Land" width="1010" height="568"></p> <p><span style="font-weight: 400;">Daniel Lofaso has a name for this zone.&nbsp;</span></p> <p><span style="font-weight: 400;">He calls it the &ldquo;</span><a href="https://www.searchenginejournal.com/keyword-competition/313815/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Holy Grail SEO</span></a><span style="font-weight: 400;">.&rdquo;&nbsp;</span></p> <p><span style="font-weight: 400;">You find keywords with high search volume and low allintitle in this zone. These keywords are high in demand, but only a few websites compete for them.</span></p> <p><span style="font-weight: 400;">If you find these keywords, go ahead and target them. You&rsquo;ll not only rank for them in days. You&rsquo;ll get enough traffic too.</span></p> <p><span style="font-weight: 400;">Lofaso confirmed this:</span></p> <p><em>&ldquo;The ability to drive traffic to sites that are high volume and low competition is very real. It is a great strategy for startups, new websites, sites with little to no domain rating, and sites that just want to build more traffic.&rdquo;</em></p> <p><span style="font-weight: 400;">Targeting low-competition keywords in the opportunity and candy land zones should be your priority at this point. And with allintitle and other relevant data at your fingertips, this will be an easy task to smash.</span></p> <p><span style="font-weight: 400;">But here comes a crucial question:</span></p> <p><span style="font-weight: 400;">How do you get the allintitle and other relevant data to determine if a keyword&rsquo;s competition suits your SEO campaign?</span></p> <p><span style="font-weight: 400;">You could run keyword research in several tools then enter the keywords you deem fit into Google&rsquo;s search box using the allintitle index.</span></p> <p><span style="font-weight: 400;">Imagine doing that for 1,000 or even 10,000 keywords.</span></p> <p><span style="font-weight: 400;">You&rsquo;ll be more frustrated than Angela, our fictional character whose boss asked her to rethink her entire keyword strategy.</span></p> <p><span style="font-weight: 400;">How about you plug your keyword into ONE tool that generates other related keywords and the allintitle for each of them?</span></p> <p><span style="font-weight: 400;">Doing this will save you from switching tabs.&nbsp;</span></p> <p dir="ltr">It&rsquo;ll also ease your research process as you&rsquo;ll see at a glance the keywords to add to your SEO campaign and the ones to dump.</p> <p dir="ltr"><a href="../../../blog/simplified-content-workflow-software" target="_blank" rel="noopener">WriterZen&rsquo;s simplified content workflow</a> is that tool.&nbsp;</p> <p dir="ltr">To see how it works, let&rsquo;s plug in the keyword&nbsp; &ldquo;wedding photographers in Texas&rdquo; into the Keyword Explorer and get its allintitle:</p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/10-Allintitle of &ldquo;wedding photographers in Texas&rdquo; in WriterZen's Keyword Explorer.webp" alt="Allintitle of &ldquo;wedding photographers in Texas&rdquo; in WriterZen's Keyword Explorer" width="1010" height="462"></span><span style="font-weight: 400;">See?&nbsp;</span></p> <p><span style="font-weight: 400;">The allintitle, including other relevant data staring back at you in a few minutes!</span></p> <p><span style="font-weight: 400;">This is one reason customers love WriterZen:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/11-WriterZen review on G2.webp" alt="WriterZen review on G2" width="1010" height="830"></span></p> <p style="text-align: center;"><em><span style="font-weight: 400;">WriterZen </span></em><a href="https://www.g2.com/products/writerzen/reviews/writerzen-review-5038582" rel="nofollow noopener"><em><span style="font-weight: 400;">review on G2</span></em></a></p> <p><strong><em><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/zen-matrix-a-beginners-guide-to-effective-keyword-research.webp" alt="Zen Matrix: A Beginner&rsquo;s Guide to Effective Keyword Research" width="1010" height="304"></em></strong></p> <h2><strong>How to Find and Organize Keywords with an SEO Tool</strong></h2> <p><span style="font-weight: 400;">Now that you know how Zen Matrix helps you categorize your keywords to suit your SEO campaign, wouldn&rsquo;t you like to see it in action?</span></p> <p><span style="font-weight: 400;">If you&rsquo;d like that, here&rsquo;s how to find ideal keywords in the opportunity and candy land zone with WriterZen:&nbsp;</span></p> <h3><strong>Find Topic Clusters for Your Content Strategy</strong></h3> <p dir="ltr">Before you begin keyword research, you should have a comprehensive content strategy in place.&nbsp; An effective one is the <a href="../../../blog/creating-topic-clusters-content-strategy" target="_blank" rel="noopener">topic cluster</a> approach, which gives higher rankings and organic traffic.</p> <p dir="ltr">It involves finding and clustering relevant topics to create a pillar page (the main content for an overarching topic) and multiple sub-topics clustered around it.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/12-Content Topic Clusters' Strategy framework from VEC.webp" alt="Content Topic Clusters' Strategy framework from VEC" width="1010" height="808"></p> <p style="text-align: center;"><em><span style="font-weight: 400;">The Content Topic Clusters&rsquo; Strategy framework created by the </span></em><em><span style="font-weight: 400;">B2B product storytelling studio</span></em><em><span style="font-weight: 400;">, VEC</span></em></p> <p dir="ltr">WriterZen takes the stress of hacking multiple SEO tools and sorting them manually when finding topics for your content strategy.</p> <p dir="ltr">With one keyword, you identify relevant topics, cluster them without lifting a finger, and build your content strategy in hours, not weeks.</p> <p dir="ltr">Our <a href="../../../products/topic-discovery" target="_blank" rel="noopener">Topic Discovery tool</a> makes all that possible.</p> <p>If &ldquo;content writing&rdquo; were your seed keyword, type it in, and you&rsquo;d get this:</p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/13-Putting content writing in WriterZen's Topic Discovery.webp" alt="Putting content writing in WriterZen's Topic Discovery" width="800" height="372"></span></p> <p dir="ltr">You can adjust the filter based on relevancy or search volumes to pick both topics related to your seed keyword or ones with higher searches.</p> <p>After finding topics for your content strategy, proceed to the <a href="../../../products/keyword-explorer" target="_blank" rel="noopener">Keyword Explorer tool</a> and&hellip;</p> <h3><strong>Embark on Keyword Research the Right Way</strong></h3> <p>Let&rsquo;s maintain our &ldquo;content writing&rdquo; keyword and plug it into the Keyword Explorer:</p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/14- Putting content writing in WriterZen's Keyword Explorer.webp" alt="Putting content writing in WriterZen's Keyword Explorer" width="1010" height="456"></span></p> <p>As seen above, the tool fetches other related keywords, the search volume, SERP overview, CPC, word count, <a href="../../../blog/keyword-difficulty" target="_blank" rel="noopener">keyword difficulty</a>, keyword clusters, and other essential search insights in a few seconds.&nbsp;</p> <p dir="ltr">But that&rsquo;s not all you get.</p> <p dir="ltr">Right beside the allintitle is the Golden Filter which determines in a few minutes if a particular keyword is good enough for your SEO campaign or not. This filter fetches and weeds out keywords to fit into the different zones of Zen Matrix for your usage.</p> <p dir="ltr">It does this based on two matrix:</p> <ul> <li><span style="font-weight: 400;"><strong>Ranking Probability:</strong> This allows you to filter up to 100 search results with a low allintitle. You can adjust the filter to get keywords with as low as ten allintitle.</span></li> </ul> <p><span style="font-weight: 400;">Use this when dealing with low-authority websites and get high-ranking keywords to boost your organic growth:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/15-Golden Filter by Ranking Probability.webp" alt="Golden Filter by Ranking Probability" width="1010" height="918"></span></p> <ul> <li><strong id="docs-internal-guid-7785284c-7fff-a1d1-ec9c-724a8e030511">Potential Value: </strong>This finds both keywords with low allintitle and low search volume and high allintitle and high search volume.</li> </ul> <p><span style="font-weight: 400;">Use this for high-ranking websites:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/16-Golden Filter by Potential Value.webp" alt="Golden Filter by Potential Value" width="1010" height="1004"></span><span style="font-weight: 400;">Now, let&rsquo;s use the Golden Filter to find low-competition keywords in the opportunity and candy land zones to complement our seed keyword:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/17-Using Golden Filter to find keywords in the candy land zones.webp" alt="Using Golden Filter to find keywords in the candy land zones" width="1010" height="526"></span></p> <h3><strong>Build a List of Keywords You Plan to Target</strong></h3> <p><span style="font-weight: 400;">After getting low-competition keywords you should target, it&rsquo;s time to collate them.&nbsp;</span></p> <p><span style="font-weight: 400;">And no.&nbsp;</span></p> <p><span style="font-weight: 400;">There&rsquo;s no point opening a spreadsheet on another tab. Right on WriterZen, you can add your selected keywords to a list, group, or export them once you&rsquo;re done.</span></p> <p><span style="font-weight: 400;">See for yourself:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/18-Adding keywords to list easily using WriterZen.webp" alt="Adding keywords to list easily using WriterZen" width="1010" height="576"></span></p> <p><span style="font-weight: 400;">Once you&rsquo;ve selected relevant keywords for one cluster, return to the topic discovery tool to get another sub-topic and research it with the keyword explorer as we did above.&nbsp;</span></p> <p><span style="font-weight: 400;">We detailed how researching and categorizing keywords with Zen Matrix work in a webinar.</span></p> <p><span style="font-weight: 400;">If you&rsquo;re ready to give it a shot, watch here:</span></p> <p><iframe style="width: 707px; height: 396px;" src="https://www.youtube.com/embed/jLE5IJ9879o" width="564" height="316" allowfullscreen="allowfullscreen"></iframe></p> <h2><strong>Categorize Your Keywords to Suit Your SEO Campaign with Zen Matrix</strong></h2> <p><a href="https://ng.oberlo.com/blog/google-search-statistics#:~:text=But%20how%20many%20is%20that,Internet%20Live%20Stats%2C%202022)." target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">8.5 billion searches</span></a><span style="font-weight: 400;"> go up on Google per day.</span></p> <p><span style="font-weight: 400;">Imagine you missed out on this because you targeted the wrong keywords that failed to improve your SEO.</span></p> <p><span style="font-weight: 400;">Would that speak well of you as a content manager? You know the answer.</span></p> <p><span style="font-weight: 400;">So quit spending time on high-competition keywords that only thwart your effort. Stop drowning in an overwhelming sea of keyword data you&rsquo;re struggling to understand.</span></p> <p><span style="font-weight: 400;">Turn to Zen Matrix, which is the key for you to see <span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;how to do seo keyword research&quot;}" data-sheets-userformat="{&quot;2&quot;:12419,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;10&quot;:2,&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}"><a href="../../../academy/how-to-do-keyword-research" target="_blank" rel="noopener">how to do SEO keyword research</a> for</span> your SEO campaign. Not only research keywords, but you're also assisted with categorizing and organizing them.&nbsp;</span></p> <p><span style="font-weight: 400;">And when it&rsquo;s time to craft them into high-quality ranking content users read, love, and share, know for sure WriterZen has got your back.</span></p> <p><span style="font-weight: 400;">How?</span></p> <p><span style="font-weight: 400;">Our customers' reviews say it all:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/19-WriterZen 5-star customer review on G2.webp" alt="WriterZen 5-star customer review on G2" width="1010" height="805"></span></p> <p><a href="https://app.writerzen.net/login" target="_blank" rel="noopener"><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.6/zen-matrix-a-beginners-guide-to-effective-keyword-research.webp" alt="Zen Matrix: A Beginner&rsquo;s Guide to Effective Keyword Research" width="1010" height="304"></span></a></p>
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