Creating a Complete Topic Clusters Content Strategy with Just One Seed Keyword
WriterZen
Content SEO Software Company
May 16
Table of content

<p dir="ltr">Overwhelmed.</p>
<p dir="ltr">That’s how Angela felt as she checked the time and realized she barely had an hour left to send her client the content strategy doc. She face-planted into her work desk and covered her head with both arms. </p>
<p dir="ltr"><em>“There has to be a better and easier way,”</em> she groaned. </p>
<p dir="ltr">Despite all the SEO tools at her disposal, she still couldn’t arrive at what she felt confident in. Angela was a can-do person. She craved being perceived as an excellent content marketing strategist. </p>
<p dir="ltr">But here she was, struggling to find relevant topics to ace the half-baked content strategy after weeks of researching with various tools. </p>
<p dir="ltr">If you’re a content manager, we bet you can relate to Angela’s struggle.</p>
<p dir="ltr">However, her case (or yours) isn’t unique.</p>
<p dir="ltr">Finding and clustering relevant topics when building a SEO content strategy is hard. In short, according to a Content Marketing Institute study, over <a href="https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf" target="_blank" rel="nofollow noopener">64% of marketers need help</a> doing this. </p>
<p dir="ltr">And help is here. </p>
<p dir="ltr">What if, instead of: </p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Hacking various SEO tools, </p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Importing and exporting data to spreadsheets, and </p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Sorting them manually like Angela was trying to do…</p>
</li>
</ul>
<p dir="ltr">You could use one keyword to identify relevant topics, cluster them without lifting a finger, and build your content strategy in hours, not weeks? </p>
<p dir="ltr">It’s all possible. </p>
<p dir="ltr">And we’ll show you how to do it in one sitting with <a href="../../../products/topic-discovery" target="_blank" rel="noopener">WriterZen’s Topic Discovery tool</a> in this article. In short, with just one keyword, you can find and cluster hundreds of relevant topics to simplify your research and <a href="../../../blog/introducing-ai-writing-tool" target="_blank" rel="noopener">content strategy workflow</a>. </p>
<p dir="ltr">But don’t take it from us. </p>
<p dir="ltr">Hear it from Noel F., a happy WriterZen user:</p>
<p><img src="../../../storage/photos/1/Blog-3.4/1-WriterZen'sReview on Capterra.webp" alt="WriterZen'sReview on Capterra" width="1010" height="795"></p>
<p dir="ltr" style="text-align: center;"><em><a href="https://www.capterra.com/p/229851/WriterZen/reviews/3022904/" target="_blank" rel="nofollow noopener">WriterZen Review on Capterra</a></em></p>
<p><span style="font-weight: 400;">Before we dive in, it’s important you know why Angela insisted on building her client’s content strategy with topic clusters. </span></p>
<p><span style="font-weight: 400;">And that begs the question…</span></p>
<h2><strong>Are Topic Clusters the Real SEO Game-Changer?</strong></h2>
<p><span style="font-weight: 400;">Yes, they are. </span></p>
<p><span style="font-weight: 400;">It all began with Google’s 2013 </span><a href="https://www.thehoth.com/blog/content-optimization/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Hummingbird algorithm update</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">With that update, search engines moved from single keywords to topics. Consequently, websites with articles that covered a topic comprehensively outranked others. It was no longer enough to create one excessively long content piece with all the keywords stuffed into it. </span></p>
<p><span style="font-weight: 400;">This led Hubspot to research and introduce topic clustering.</span></p>
<p><a href="https://blog.hubspot.com/marketing/topic-clusters-seo" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">In their words</span></a><span style="font-weight: 400;">:</span></p>
<p><em>“SEO is now shifting to a topic cluster model, where a single “pillar” page acts as the main hub of content for an overarching topic, and multiple content pages that are related to that same topic link back to the pillar page and to each other. </em></p>
<p><em>This linking action signals to search engines that the pillar page is an authority on the topic, and over time, the page may rank higher and higher for the topic it covers. The topic cluster model, at its very essence, is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.”</em></p>
<p><span style="font-weight: 400;">Companies who build their content strategies using SEO topic clusters get rewarded with higher rankings and more organic traffic. </span></p>
<p><span style="font-weight: 400;">Take Darryl Praill, former CMO of VanillaSoft. </span></p>
<p><span style="font-weight: 400;">He </span><span style="font-weight: 400;">said this after using topic clusters</span><span style="font-weight: 400;"> to build his company’s content strategy:</span></p>
<p><span style="font-weight: 400;"> </span><em>“Since implementing these pillar pages with supporting content clusters, we’ve achieved higher ranking for target keyword concepts and increased inbound leads by offering associated downloadable items for each pillar page.”</em></p>
<p><span style="font-weight: 400;">Also, when Ninja Outreach took this approach, they saw a </span><a href="https://ninjaoutreach.com/internal-linking-case-study/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">40% increase</span></a><span style="font-weight: 400;"> in organic traffic. So, if you’re like the </span><a href="https://www.hubspot.com/marketing-statistics" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">61%</span></a><span style="font-weight: 400;"> of marketers who say improving SEO is a priority, you’re making an excellent decision adopting topic clusters.</span></p>
<p><span style="font-weight: 400;">One reason for its necessity is Google’s always-evolving algorithm.</span></p>
<p><span style="font-weight: 400;">Apart from Hummingbird, </span><span style="font-weight: 400;">Google’s 2015 RankBrain</span><span style="font-weight: 400;">, </span><span style="font-weight: 400;">designed to understand user intent of a search query, made it more important to prioritize topics over keywords. </span></p>
<p><span style="font-weight: 400;">And then Google </span><a href="https://blog.google/products/search/how-ai-making-information-more-useful/" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">announced</span></a><span style="font-weight: 400;"> another update in September 2021. </span></p>
<p><span style="font-weight: 400;">They now understand how searchers explore certain topics. In other words, they can now predict how users navigate through a search journey.</span></p>
<p><span style="font-weight: 400;">So when you link from cluster pages to pillar pages and vice versa, you give your blog topical authority. Anum Hussain, Head of Content Marketing at Reforge, and Cambria Davies, Product Manager at Ro, carried out a topic cluster experiment to prove this. </span></p>
<p><span style="font-weight: 400;">Their </span><span style="font-weight: 400;">findings?</span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Their interlinking resulted in better placement in SERPs and increased impressions. </span></p>
<p><span style="font-weight: 400;">But there’s a sad truth.</span></p>
<p><span style="font-weight: 400;">Despite these mouthwatering benefits of topic clusters, you may still struggle to create a comprehensive strategy.</span></p>
<p><span style="font-weight: 400;">Why? </span></p>
<h2><strong>Why Was It Hard to Create Topic Clusters (</strong><strong>Before Now</strong><strong>)?</strong></h2>
<p><span style="font-weight: 400;">Four words: </span></p>
<p><span style="font-weight: 400;">Too many tools involved. </span></p>
<p><span style="font-weight: 400;">Like Angela, you have to comb through different tools to find relevant keywords and subtopics which make up a crucial part of this strategy.</span></p>
<p><span style="font-weight: 400;">And most times, these tools are difficult to grasp.</span></p>
<p><span style="font-weight: 400;">Imagine battling with your work and at the same time trying to understand a tool that supposedly claims to solve your problem. You’ll be expending more time and energy— something you never bargained for.</span></p>
<p><span style="font-weight: 400;">That was Angela’s case.</span></p>
<p><span style="font-weight: 400;">And we bet it’s your case, too. </span></p>
<p><span style="font-weight: 400;">What’s worse is when the tool can’t handle your workflow needs at once. And because of this, you find yourself juggling other tools, all to get a comprehensive result for your content strategy.</span></p>
<p><span style="font-weight: 400;">Take Ahrefs, for instance.</span></p>
<p><span style="font-weight: 400;">This tool does a good job crunching keyword data, competitor domains, backlinks, SERP results, and other metrics. Unfortunately, it doesn’t cluster keywords or present potential topics that can serve as cluster content for your pillar page.</span></p>
<p><span style="font-weight: 400;">So, you’ll have to dig through the results and fish out relevant topics yourself before adding them to your spreadsheet for further analysis. </span></p>
<p><span style="font-weight: 400;">Another cumbersome manual process.</span></p>
<p><span style="font-weight: 400;">Here’s what marketers like you think about that:</span></p>
<p><img src="../../../storage/photos/1/Blog-3.4/2-Ahrefs' Review on G2 Crowd.webp" alt="Ahrefs' Review on G2 Crowd" width="1010" height="625"></p>
<p style="text-align: center;"><em><a href="https://www.g2.com/products/ahrefs/reviews/ahrefs-review-5106129" target="_blank" rel="nofollow noopener">Ahrefs' Review on G2 Crowd</a></em></p>
<p><span style="font-weight: 400;">Similarly, even though SEMrush allows you to find popular topics that resonate with your audience, it doesn’t eliminate the manual processes:</span></p>
<p><img src="../../../storage/photos/1/Blog-3.4/3-SEMrush's Review on G2 Crowd.webp" alt="SEMrush's Review on G2 Crowd" width="1010" height="751"></p>
<p dir="ltr" style="text-align: center;"><em><a href="https://www.g2.com/products/semrush/reviews/semrush-review-5131020" target="_blank" rel="nofollow noopener">SEMrush's Review on G2 Crowd</a></em></p>
<p><span style="font-weight: 400;">The solution is to use a tool that does the brunt of the job for you.</span></p>
<p><span style="font-weight: 400;">That is, one that:</span></p>
<ul>
<li dir="ltr" role="presentation">Feeds you with relevant topical ideas from one keyword,</li>
<li dir="ltr" role="presentation">Reduces (or eliminates) the need to manually cluster those ideas with a different tool,</li>
<li dir="ltr" role="presentation">Presents a straightforward path for developing your content strategy, and</li>
<li dir="ltr" role="presentation">Ultimately simplifies your content creation workflow.</li>
</ul>
<p><span style="font-weight: 400;">With this in place, creating a topical cluster strategy is easier. </span></p>
<p><span style="font-weight: 400;">Why? </span></p>
<p><span style="font-weight: 400;">Because you’ll have a well-defined content strategy workflow which, in the </span><span style="font-weight: 400;">words of </span><span style="font-weight: 400;">Mat Murray</span><span style="font-weight: 400;">, Head of Marketing at XR Games:</span></p>
<p><em>“Helps content marketing teams ensure: </em><em>Content is accurate, consistent, and timely; </em><em>Content outcomes and deadlines are achievable, and </em><em>Common content problems are addressed, e.g. bottlenecks and inconsistencies/errors.”</em></p>
<p><span style="font-weight: 400;">This is possible with WriterZen.</span></p>
<p dir="ltr">From <a href="../../../blog/content-writing-tips" target="_blank" rel="noopener">finding interesting topics</a>, clustering them, building out your content strategy, and producing optimized, SEO content, all in one simplified content workflow.</p>
<p dir="ltr">You’ll only need to figure out your seed keyword:</p>
<p><span style="font-weight: 400;"><img src="../../../storage/photos/1/Blog-3.4/4-Enter seed keyword in Topic Discovery.webp" alt="Enter seed keyword in Topic Discovery" width="1010" height="452"><br></span></p>
<p><span style="font-weight: 400;">But finding and clustering topics for developing your content strategy is just a tip of what you can do with WriterZen. It also simplifies your entire keyword research and content creation workflows. </span></p>
<p><span style="font-weight: 400;">Again, don’t take it from me. </span></p>
<p><span style="font-weight: 400;">Here’s another happy user: </span></p>
<p><img src="../../../storage/photos/1/Blog-3.4/5-WriterZen's Review on G2 Crowd.webp" alt="WriterZen's Review on G2 Crowd" width="1010" height="804"></p>
<p style="text-align: center;"><a href="https://www.g2.com/products/writerzen/reviews/writerzen-review-4881406" target="_blank" rel="nofollow noopener"><em><span style="font-weight: 400;">WriterZen Review on G2 Crowd</span></em></a></p>
<p><img src="../../../storage/photos/1/Blog-3.4/6-Creating a Complete Topic Clusters Content Strategy with WriterZen's Topic Discovery.webp" alt="Creating a Complete Topic Clusters Content Strategy with WriterZen's Topic Discovery" width="1010" height="304"><br><br></p>
<p><span style="font-weight: 400;">Now, let’s see how WriterZen does all of this.</span></p>
<h2><strong>How to Create Topic Clusters and Improve Your Content Strategy Workflow</strong></h2>
<p><span style="font-weight: 400;">You know the benefits of topic clusters to an SEO content strategy. </span></p>
<p><span style="font-weight: 400;">But how do you easily create one you feel confident in with the goal of improving your content strategy workflow? </span></p>
<p><span style="font-weight: 400;">To answer this question, let’s see how it works with WriterZen:</span></p>
<h3><strong>Brainstorm and Decide on a Seed Keyword</strong></h3>
<p><span style="font-weight: 400;">Just one seed keyword, and you’re ready to go. </span></p>
<p><span style="font-weight: 400;">It’s crucial you start with a keyword relevant to your client’s industry and customers. If it isn’t relevant to their niche, there’s no point in having the keyword on your list.</span></p>
<p><span style="font-weight: 400;">Picking keywords relevant to clients’ niches helps to find topics that’ll help position their business as the ultimate solution for customers. And once you do this, you’ll be able to select pillar topics and cluster topics for each of them.</span></p>
<p><span style="font-weight: 400;">So, work with your content team to brainstorm topic ideas that reflect:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Problems your clients’ audiences face,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The goals they aim to achieve, and</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The topical authority you want to build.</span></li>
</ul>
<p><span style="font-weight: 400;">Once you’re done with this, proceed to…</span></p>
<h3><strong>Research Your Seed Keywords, Find & Cluster Topics</strong></h3>
<p><span style="font-weight: 400;">This is <span data-sheets-value="{"1":2,"2":"how to do keyword research in seo"}" data-sheets-userformat="{"2":12419,"3":{"1":0},"4":{"1":2,"2":16777215},"10":2,"15":"Calibri","16":11}"><a href="../../../academy/how-to-do-keyword-research" target="_blank" rel="noopener">how to do keyword research in SEO</a> with WriterZen, especially seed keywords.</span></span></p>
<p><span style="font-weight: 400;">Assume one of your seed keywords was<em> </em></span><span style="font-weight: 400;">“content writing.”</span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">To research, find, and cluster topics for building your content strategy, simply plug it into WriterZen’s Topic Discovery.</span></p>
<p><span style="font-weight: 400;">In less than a minute, you’ll get this:</span></p>
<p><video style="width: 720px; height: 360px;" poster="" controls="controls" width="1010" height="505"> <source src="../../../storage/files/1/blog 3.4/7-WriterZen Topic Discovery.webm" type="video/webm"></video><br><span style="font-weight: 400;">You can adjust the filter based on relevancy or search volumes.</span></p>
<p><span style="font-weight: 400;">Relevancy lets you switch between closely, medium, and widely related results (100 URLs) to pick topic ideas relevant to yours. </span></p>
<p><span style="font-weight: 400;">On the other hand, the search volume lets you choose high-volume topics that’ll serve as subtopics (clusters) you’ll link to your pillar page. </span></p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/Blog-3.4/8-Filter based on relevancy or search volumes.webp" alt="Filter based on relevancy or search volumes" width="1010" height="667">As the screenshot above shows, by sorting this seed keyword with a Relevancy set at “Medium,” you have 65 topics already clustered for you. </p>
<p dir="ltr">The next step to finalizing your content strategy is simple. </p>
<p dir="ltr">Pick the topics (and their clusters of keywords) that suit your needs the most. </p>
<p dir="ltr">Then, under each result, click on “Show ideas” to find keywords ideas. </p>
<p dir="ltr">There, you’ll find keywords used in the headlines of competitor pages. You’ll also find relevant keywords from Google Suggest Insights, and Related Google Searches. </p>
<p dir="ltr">All of these you can add to a keywords list for that specific topic cluster with a few clicks on WriterZen. </p>
<p dir="ltr">Take a look:</p>
<p><img src="../../../storage/photos/1/Blog-3.4/9-Add to a keywords list for that specific topic cluster.webp" alt="Add to a keywords list for that specific topic cluster" width="1010" height="707"></p>
<p><span style="font-weight: 400;">At this point, you ’ve built a solid content strategy with relevant topics clustered with accompanying keywords, all in one sitting. And all with just one seed keyword. </span></p>
<p><span style="font-weight: 400;">Want to take things a step further? </span></p>
<p>Proceed to the <a href="../../../products/keyword-explorer" target="_blank" rel="noopener">Keyword Explorer tool</a>:</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/Blog-3.4/10-WriterZen's Keyword Explorer tool.webp" alt="WriterZen's Keyword Explorer tool" width="1010" height="382"><span style="font-weight: 400;">Again, put in one of your keywords to find related keywords with a low allintitle value. Filter these keywords with the Golden Filter function, and you’ll find those with high search volume and low competition, so when you produce content, they rank faster.</span></p>
<p><span style="font-weight: 400;">Here’s a glimpse of how it works:</span></p>
<p><span style="font-weight: 400;"><img src="../../../storage/photos/1/Blog-3.4/11-Filter keywords with the Golden filter function.webp" alt="Filter keywords with the Golden filter function" width="1010" height="535"></span></p>
<p><span style="font-weight: 400;">Once you’ve found the important keywords that’ll make up your topic cluster content strategy, use the keyword importer to store them.</span></p>
<p><span style="font-weight: 400;">The keyword importer also allows you to cluster related keywords researched from other tools (e.g. Ahrefs, SEMrush, etc) and group them into small sets.</span></p>
<p><span style="font-weight: 400;">Though this may take some time as the algorithm manually computes through the URLs to extract compatible keywords. However, compared to other keyword tools on the market, WriterZen computes the suggestions faster.</span></p>
<p><span style="font-weight: 400;">Another happy WriterZen shared this: </span></p>
<p><img src="../../../storage/photos/1/Blog-3.4/13-WriterZen's Review on G2 Crowd.webp" alt="WriterZen's Review on G2 Crowd" width="1010" height="715"></p>
<p style="text-align: center;"><em><span style="font-weight: 400;">WriterZen Review on G2 Crowd</span></em></p>
<p><span style="font-weight: 400;">Afterward, create a map linking your pillar page to your content clusters. </span></p>
<p><span style="font-weight: 400;">This is crucial so you, your clients, and your team members get a clearer view of how each keyword relates to the pillar content idea. The </span><span style="font-weight: 400;">B2B product storytelling studio</span><span style="font-weight: 400;">, VEC, created a framework to illustrate this. </span></p>
<p><span style="font-weight: 400;">They call it the Content Topic Clusters’ Strategy framework: </span></p>
<p><img src="../../../storage/photos/1/Blog-3.4/14-Content Topic Clusters’ Strategy framework.webp" alt="Content Topic Clusters’ Strategy framework" width="1010" height="808"></p>
<p><span style="font-weight: 400;">Something to keep in mind based on the illustration above. </span></p>
<p><span style="font-weight: 400;">Remember to sort and group your keywords based on the typical customer journey. That is, TOFU (top-of-the-funnel), MOFU (middle-of-the-funnel), and BOFU (bottom-of-the-funnel) keywords. </span></p>
<p><span style="font-weight: 400;">Sorting and grouping your keywords this way ensures that when it’s time to start creating content, your pieces also align with the typical customer journey. By extension, it helps you craft pieces that are more relevant and have a higher probability of converting qualified traffic. </span></p>
<p><span style="font-weight: 400;">But to get there, you must… </span></p>
<h3><strong>Execute Your Content Strategy</strong></h3>
<p><span style="font-weight: 400;">All the keywords you’ve hunted won’t improve your strategy workflow if you don’t develop them into high-quality pieces.</span></p>
<p><span style="font-weight: 400;">So, get your content team to work. </span></p>
<p><span style="font-weight: 400;">As Ardath Albee, CEO & B2B Marketing Strategist at </span><span style="font-weight: 400;">Marketing Interactions</span><span style="font-weight: 400;">, opines:</span></p>
<p><em>“Pushing out content you want to publish is very different to executing a successful content marketing program – one that connects with customers by delivering meaningful experiences that are contextually relevant.” </em></p>
<p><span style="font-weight: 400;">Sadly, achieving this isn’t always easy, either.</span></p>
<p><span style="font-weight: 400;">Sometimes, it's writer's block. </span></p>
<p dir="ltr">Other times, it's the struggle to express your thoughts in the simplest way possible for your target audience.</p>
<p dir="ltr">Your best bet is to hire an assistant to augment your creative juices when you’re stuck with a blank screen. </p>
<p dir="ltr">And that’s where <a href="../../../products/content-creator" target="_blank" rel="noopener">WriterZen’s AI Content Creator</a> comes in. </p>
<p dir="ltr">Rather than simply generating content that's out of context, it <a href="../../../blog/how-to-use-ai-writing-tool" target="_blank" rel="noopener">helps you expand on ideas</a> you've gathered while researching.</p>
<p dir="ltr">And in the end, you get relevant content that connects with customers.</p>
<p dir="ltr">Here’s how it helped when this piece you’re reading was still cooking:</p>
<p><img src="../../../storage/photos/1/Blog-3.4/15-Get relevant content that connects with customers.webp" alt="Get relevant content that connects with customers" width="1010" height="501"></p>
<h2><strong>Achieve a Comprehensive Content Strategy with Topic Clustering </strong></h2>
<p><span style="font-weight: 400;">In the </span><span style="font-weight: 400;">words of Ondrej Fridrich<span style="font-weight: 400;">, Marketing Engineer at IDEA StatiCa:</span></span></p>
<p><em>“A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal-driven. With a documented content strategy, you can ensure that every bit of effort put in by your team translates into tangible results.”</em></p>
<p><span style="font-weight: 400;">What better way to do this than with topic clusters?</span></p>
<p><span style="font-weight: 400;">Apart from ensuring each content piece on your clients’ websites is coherent, topic clusters show you all you need to position the web pages under your watch as an authority.</span></p>
<p><span style="font-weight: 400;">Furthermore, the more relevant content you have around search queries, the higher your chances of improving your SEO.</span></p>
<p><span style="font-weight: 400;">And with just one seed keyword and a tool like WriterZen at your fingertips, rest assured everything you need from creating a <a href="../../../academy/how-to-do-keyword-research" target="_blank" rel="noopener">topic cluster SEO strategy</a> to executing and topping the SERPs isn’t far from your reach:</span></p>
<p><span style="font-weight: 400;"><img src="../../../storage/photos/1/Blog-3.4/16-WriterZen'sReview on Capterra.webp" alt="WriterZen'sReview on Capterra" width="1010" height="795"><br></span></p>
<p style="text-align: center;"><em><a href="https://www.google.com/url?q=https://www.capterra.com/p/229851/WriterZen/reviews/3022904/&sa=D&source=docs&ust=1658143748096141&usg=AOvVaw03VNtqZlhY90nSfaN-ppl1" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">WriterZen Review on Capterra</span></a></em></p>
<p><img src="../../../storage/photos/1/Blog-3.4/6-Creating a Complete Topic Clusters Content Strategy with WriterZen's Topic Discovery.webp" alt="Creating a Complete Topic Clusters Content Strategy with WriterZen's Topic Discovery" width="1010" height="304"></p>
WriterZen
Content SEO Software Company
Tags:
Content Strategy
Topic Clusters
SEO Marketing
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