This AI Writing Tool Fits Into Content Workflows to Augments, Not Replace Writers’ Creativity

Software Company
May 09
Table of content
<p><span style="font-weight: 400;">A whopping $62.5 billion!&nbsp;</span></p> <p><span style="font-weight: 400;">The AI industry would be worth that much in 2022, per Gartner&rsquo;s 2022 </span><span style="font-weight: 400;">study</span><span style="font-weight: 400;">. It means, just between 2021 and 2022, the sector</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">grew by over 21.3%</span><span style="font-weight: 400;">.&nbsp;</span></p> <p><span style="font-weight: 400;">Why am I sharing this, you ask?&nbsp;</span></p> <p><span style="font-weight: 400;">It's simple.&nbsp;</span></p> <p><span style="font-weight: 400;">Where there's sugar, you're bound to find ants.&nbsp;</span></p> <p><span style="font-weight: 400;">Likewise, the proliferation of AI content writing tools now everywhere on the internet are mostly attempts at getting a slice of the industry's cake.</span></p> <p><span style="font-weight: 400;">Being a content manager yourself, I bet you've seen or played with some AI writing tools making bold claims of replacing human content writers.&nbsp;</span></p> <p><span style="font-weight: 400;">But will they?&nbsp;</span></p> <h3>Will AI Writing Replace Human Content Writers?&nbsp;</h3> <p><span style="font-weight: 400;">Let me rephrase the question.</span></p> <p><span style="font-weight: 400;">Can AI writing tools replace you? And by extension, render your years of SEO and content marketing expertise useless?&nbsp;</span></p> <p><span style="font-weight: 400;">Well, let's hear from someone at the forefront of this innovation.&nbsp;</span></p> <p><strong><em>&ldquo;A.I. is not playing out like anyone expected,&rdquo;</em></strong><strong><em> </em></strong><strong><em>s</em></strong><span style="font-weight: 400;">aid Greg Brockman, the Chief Technology Officer (CTO)</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">of OpenAI</span><strong><em>. &ldquo;It felt like it was going to do this job and that job, and everyone was trying to figure out which one would go first. Instead, it is replacing no jobs.&rdquo;</em></strong></p> <p><span style="font-weight: 400;">OpenAI built Generative Pre-trained Transformer-3 (GPT-3).&nbsp;</span></p> <p><span style="font-weight: 400;">And GPT-3 is at the core of most AI writing tools.&nbsp;</span></p> <p><span style="font-weight: 400;">So when Greg, its CTO, says the technology powering this innovation won't replace your job, at least not anytime soon, those words should calm your nerves.</span></p> <p><span style="font-weight: 400;">However, it should also get you thinking.</span></p> <p><em><span style="font-weight: 400;">"If AI writing software," </span></em><span style="font-weight: 400;">you should ask yourself</span><em><span style="font-weight: 400;">, "isn't taking my job away, how can I use it to my advantage and improve my job as a content marketer?"</span></em></p> <p><span style="font-weight: 400;">If you've ever pondered that, then you'll love WriterZen's AI writing feature.&nbsp;</span></p> <p><span style="font-weight: 400;">I say this because of customer reviews like this:&nbsp;</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog 3.2/1 first-min.png" alt="WriterZen review on G2" width="1010" height="846"></span></p> <p><em><span style="font-weight: 400;">[WriterZen</span></em><a href="" rel="nofollow"><em><span style="font-weight: 400;"> </span></em><em><span style="font-weight: 400;">review on G2</span></em></a><em><span style="font-weight: 400;">]</span></em></p> <p><span style="font-weight: 400;">The WriterZen team observed right from the start of this trend that AI wasn't going to match the ingenuity and creativity of content marketers like you. It's why we didn't jump onto the AI writing software bandwagon trying to build something to replace you.</span></p> <p><span style="font-weight: 400;">Nope.&nbsp;</span></p> <p><span style="font-weight: 400;">Instead, we built ours to complement your efforts by fitting it right into a simplified content workflow you can rely on. This way, it enables your SEO research efforts, while also augmenting your creativity for producing higher-ranking articles your customers will love.&nbsp;</span></p> <p><span style="font-weight: 400;">In this post, you'll see how all the pieces fit together.&nbsp;</span></p> <p><span style="font-weight: 400;">But first...</span></p> <h2><strong>The Problem with How Most AI Content Writing Tools Work</strong></h2> <p><span style="font-weight: 400;">Over a century ago, Emmert Wolf wrote:</span></p> <p><strong><em>"A [wo]man is only as good as how well he can use his tools."</em></strong></p> <p><span style="font-weight: 400;">Bringing those timeless words to AI writing tools, means if it isn't set up for effective use, then it doesn't matter how much they promise to do.&nbsp;</span></p> <p><span style="font-weight: 400;">It may have many features to offer; you just won&rsquo;t get the most out of it.</span></p> <p><span style="font-weight: 400;">And with that comes the two problems with most AI content software.&nbsp;</span></p> <h3>1. Spitting Words Out of Context</h3> <p><span style="font-weight: 400;">Animalz is a leading content marketing agency with over 100 employees.&nbsp;</span></p> <p><span style="font-weight: 400;">Their </span><a href="" rel="nofollow"><span style="font-weight: 400;">VP of Content, Ryan Law</span></a><span style="font-weight: 400;">, tested a couple of AI writing tools, including:&nbsp;</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog 3.2/2-min.png" alt="AI &amp; Writing Technologies from Animalz" width="1010" height="567"></span></p> <p><span style="font-weight: 400;">A reason for testing these softwares was to see if they could produce content that's rich with an objective and cohesive narrative. As you'll agree, this is crucial for creating excellent, top-ranking SEO content.</span></p> <p><span style="font-weight: 400;">Here's the result of his test:&nbsp;</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog 3.2/3-min.png" alt="Writing blog posts with GPT-3 from Animalz" width="1010" height="570"></span></p> <p><span style="font-weight: 400;">As you can see, while they may be good at scouring the web to produce informative content to some extent, most AI tools fall short in a critical area.</span></p> <p><span style="font-weight: 400;">And that's in </span><span style="font-weight: 400;">crafting contextual content</span><span style="font-weight: 400;"> specific to your customers' needs.&nbsp;</span></p> <h3>2. Mostly Operates As Siloed Solutions</h3> <p><span style="font-weight: 400;">This 2nd problem is a direct consequence of the first.&nbsp;</span></p> <p><span style="font-weight: 400;">"</span><em><span style="font-weight: 400;">Type a few words, describe your product, hit a button, and you'll get all your content written in less than a minute</span></em><span style="font-weight: 400;">." Most AI content writing software promise this.&nbsp;</span></p> <p><span style="font-weight: 400;">But that's a half-baked promise of productivity.</span></p> <p><span style="font-weight: 400;">For AI software to work, it shouldn't just be at one extreme end, waiting to crank out words. A lot, like <a title="WriterZen Topic Discovery" href="../../../products/topic-discovery" target="_blank" rel="noopener">researching and discovering topics</a>, understanding your audience, selecting keywords and search queries, creating outlines, and building content briefs, is required before the actual writing.</span></p> <p><span style="font-weight: 400;">And without these crucial steps, it's hard to produce exceptional content.&nbsp;</span></p> <p><span style="font-weight: 400;">So this siloed approach to building these tools as "faster-writing" tools makes it a problem. They'll work better being part of the entire <a title="WriterZen Content Creator" href="../../../products/content-creator">content creation workflow.</a>&nbsp;</span></p> <p><span style="font-weight: 400;">So what should a good one have?</span></p> <h2><strong>What a Good AI Content Writing Tool Should Have</strong></h2> <p><span style="font-weight: 400;">Mind you, the problems outlined above don't render AI tools useless.</span></p> <p><span style="font-weight: 400;">It all comes down to figuring out what a good one should have, and using it to your advantage.&nbsp;</span></p> <p><span style="font-weight: 400;">Ryan Law, after testing a couple of them, pointed at what good AI writing software should do.</span></p> <p><span style="font-weight: 400;">According to him, a good one should assist, not completely generate words for content writers. So he called on content marketers to embrace AI-assisting options, while frowning at complete AI-generating options.&nbsp;</span></p> <p><span style="font-weight: 400;">Here&rsquo;s his final message:&nbsp;</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog 3.2/4-min.png" alt="A final message from GPT-3 from Animalz" width="1010" height="567"></span></p> <p><span style="font-weight: 400;">And that's where WriterZen's AI writing feature shines:&nbsp;</span></p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog 3.2/5-min.png" alt="WriterZen review on Capterra" width="1010" height="556"></span></p> <p><em><span style="font-weight: 400;">[WriterZen </span></em><a href="" rel="nofollow"><em><span style="font-weight: 400;">review on Capterra</span></em></a><em><span style="font-weight: 400;">]</span></em></p> <p><a title="WriterZen sign-up" href="" target="_blank" rel="noopener"><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/this-ai-writing-tool-fits-into-content-workflows-to-augments-not-replace-writers-creativity-banner-1.png" alt="This AI Writing Tool Fits Into Content Workflows to Augments, Not Replace Writers&rsquo; Creativity" width="800" height="241"></span></a></p> <p><span style="font-weight: 400;">Eager to see how WriterZen is different and fits into your entire SEO workflow for producing top-ranking content?&nbsp;</span></p> <p><span style="font-weight: 400;">Let's go.&nbsp;</span></p> <h3>1. It Simplifies Content Research &amp; Briefing Workflows</h3> <p><span style="font-weight: 400;">Senior Content Writer at</span><a href="" rel="nofollow"><span style="font-weight: 400;"> </span><span style="font-weight: 400;">said this about the importance of research:</span></a></p> <p><strong><em>"Research is like a foundation stone of [content writing]. It defines your path and goals. It's easy to walk down a road when you know where it will take you. While strategizing, you need to engage in deep research on every step to make sure that you are on the right track."</em></strong></p> <p><span style="font-weight: 400;">In other words, great content pieces are built on the foundation of great content research. It's why we fit WriterZen's AI writing feature into a 3-step content creation workflow to simplify this crucial research process.&nbsp;</span></p> <p><span style="font-weight: 400;">Eager to see how it works?&nbsp;</span></p> <p><span style="font-weight: 400;">Just choose a keyword, and it&rsquo;ll crunch data from the top 20 ranking Google pages, giving you an idea of the right track your piece should take.</span></p> <p><span style="font-weight: 400;">Here's what it looks like for this piece you're reading:</span></p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog 3.2/6-min.png" alt="WriterZen's AI writing feature" width="1010" height="541"></span></p> <p><span style="font-weight: 400;">Our AI then summarizes the main points on each top-ranking page.&nbsp;</span></p> <p><span style="font-weight: 400;">It also simplifies research by allowing you to include relevant points and headings in your own content brief and outline in one click, which you can edit:&nbsp;</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog 3.2/1-min.gif" alt="This AI Writing Tool helps you include relevant points and headings" width="1010" height="503"></span></p> <p><span style="font-weight: 400;">That&rsquo;s not all.</span></p> <p><span style="font-weight: 400;">There&rsquo;s the AI Assistant Playground with over 60+ AI writing templates.&nbsp;</span></p> <p><span style="font-weight: 400;">With this, you can easily rewrite or generate new ideas by choosing existing content from the top-ranking pages for your own outline or content.</span></p> <p><span style="font-weight: 400;">Take a look:&nbsp;</span></p> <p><img src="../../../storage/photos/1/blog 3.2/2-min.gif" alt="AI Assistant Playground helps you rewrite or generate new ideas by choosing existing content from the top-ranking pages" width="1010" height="505"></p> <p><span style="font-weight: 400;">Despite all these, our tool isn't designed to replace you.&nbsp;</span></p> <p><span style="font-weight: 400;">Instead, it simplifies the research, briefing, and outlining processes, so you can easily edit this outline to make it more contextual.&nbsp;</span></p> <p><span style="font-weight: 400;">I did just that to finally outline this one you're reading:&nbsp;</span></p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog 3.2/7-min.png" alt="WriterZen helps you easily edit the outline to make it more contextual" width="1010" height="533"></span></p> <h3>2. It Sharpens Content Creation Directions</h3> <p><span style="font-weight: 400;">Besides your target keyword, what other keywords and search phrases should be addressed when drafting your content?</span></p> <p><span style="font-weight: 400;">Before now, you'll need hours of keyword research to answer that question.</span></p> <p><span style="font-weight: 400;">How about we optimize the use of AI to eliminate those hours of long research?&nbsp;</span></p> <p><span style="font-weight: 400;">To address that important problem, we fit AI into the 2nd step of WriterZen's content writing workflow to solve this.&nbsp;</span></p> <p><span style="font-weight: 400;">It sharpens your content creation directions by showing you competitive and opportunity keywords and search phrases to include in your draft.</span></p> <p><span style="font-weight: 400;">What's more?&nbsp;</span></p> <p><span style="font-weight: 400;">WriterZen doesn't stop at giving you a comprehensive list of competitive and opportunity keywords to choose from and address when drafting. It&rsquo;s built this way to enable the AI automatically assist you in generating a list of pre-set keywords and search queries your draft should address when you start drafting:&nbsp;</span></p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog 3.2/8-min.png" alt="Competitor and opportunity keywords pre-set for you" width="1010" height="538"></span></p> <h3>3. It Completes &amp; Better Articulates Your Thoughts</h3> <p><span style="font-weight: 400;">Writing is simply an articulation of your thoughts.&nbsp;</span></p> <p><span style="font-weight: 400;">Going through the deep research process and knowing the potential direction of your content gives you ideas of what to write. But often, when it's time to write, we still struggle to articulate those ideas clearly.</span></p> <p><span style="font-weight: 400;">Sometimes it's writer's block.&nbsp;</span></p> <p><span style="font-weight: 400;">Other times, it's expanding your thoughts or expressing them in simple English, so your target audience can easily understand it like a child would.</span></p> <p><span style="font-weight: 400;">So it begs the question:&nbsp;</span></p> <p><span style="font-weight: 400;">Can we infuse AI into the writing workflow, so instead of generating &zwnj;irrelevant content, it helps us expand our thoughts, express, and simplify our thoughts?&nbsp;&nbsp;</span></p> <p><span style="font-weight: 400;">WriterZen's AI feature ticks those boxes.&nbsp;</span></p> <p><span style="font-weight: 400;">It helps you expand on ideas gathered in your research and outlining stages, right there in its clean and easy-to-use Editor.&nbsp;</span></p> <p><span style="font-weight: 400;">For instance, to get a headstart, you could ask it to write something on the question I addressed earlier in this piece, "Will AI Writing Replace Human Content Writers:"</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog 3.2/4-min.gif" alt="This AI Writing Tool helps you simplify written text" width="1010" height="496"></span></p> <p><span style="font-weight: 400;">From what it provides, you can simply jump in, polish it better, and make it more relevant to your target audience without starting from scratch. I did that to keep that section of this piece relevant to you.&nbsp;</span></p> <p><span style="font-weight: 400;">And that's just a tip of the iceberg.&nbsp;</span></p> <p><span style="font-weight: 400;">Besides over 60 writing and rewriting templates available at the click of a few buttons, WriterZen also helps you simplify written text, so your target reader can understand it like a child would:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog 3.2/5-min.gif" alt="This AI Writing Tool helps you check and get rid of plagiarized content" width="1010" height="523"></span></p> <p><span style="font-weight: 400;">AI generates content from already-existing content.&nbsp;</span></p> <p><span style="font-weight: 400;">So it makes sense to double-check that what it generates or rewrites for you isn't plagiarized. And what better way to do this than to use AI to checkmate itself?&nbsp;</span></p> <p><span style="font-weight: 400;">WriterZen puts AI to another vital use for that.&nbsp;</span></p> <p><span style="font-weight: 400;">After drafting, you can use it to check and get rid of plagiarized content:&nbsp;</span></p> <p><img src="../../../storage/photos/1/this-ai-writing-tool-fits-into-content-workflows-to-augments-not-replace-writers&rsquo;-creativity-5.gif" alt=""></p> <p><span style="font-weight: 400;">The aim of designing WriterZen AI writing feature this way is simple.</span></p> <p><span style="font-weight: 400;">So it fits nicely into your entire content writing workflow. And instead of trying to replace you, it makes you more productive and better at crafting higher-ranking SEO-optimized content your customers will love.&nbsp;</span></p> <p><span style="font-weight: 400;">Do all of these make sense?&nbsp;</span></p> <p><span style="font-weight: 400;">If so...</span></p> <h2><strong>Fit AI Into Your Content Writing Workflow the Right Way</strong></h2> <p><span style="font-weight: 400;">Brad Smith is the Founder of Codeless, another top content agency. As one with dozens of writers, like Animalz, he too has tried AI for content writing.&nbsp;</span></p> <p><span style="font-weight: 400;">In this Forbes' report by Annie Brown,</span> <a href="" rel="nofollow">Brad said</a><span style="font-weight: 400;">:&nbsp;</span></p> <p><strong><em>&ldquo;Most good content builds on itself. So you might lay the groundwork for an argument in the first section, and then come back later to build on top of that reader&rsquo;s new understanding in the fourth section or paragraph.</em></strong></p> <p><strong><em>The trouble with AI is that it can&rsquo;t reference itself in that way. Its knowledge of a few topics are completely isolated from each other, so it can&rsquo;t &lsquo;connect the dots&rsquo; that your reader would importantly be expecting to see.&rdquo;&nbsp;</em></strong></p> <p><span style="font-weight: 400;">Brad made two crucial points there, and here's the 1st.&nbsp;</span></p> <p><span style="font-weight: 400;">Great content builds on itself.&nbsp;</span></p> <p><span style="font-weight: 400;">And it starts from the foundational research phase, finding the right SEO keywords to outline and build a content brief in the 2nd and 3rd sections, etc. All of these are essential before you get to writing your first paragraphs. So by fitting AI into this vital research step like WriterZen does, the process is easier for you.&nbsp;</span></p> <p><span style="font-weight: 400;">Here's Brad's 2nd point.&nbsp;</span></p> <p><span style="font-weight: 400;">While AI has an extensive knowledge of topics available on the web, it can't connect the dots on its own. Yes, it can give you a content drafting head start, rewrite, or expand your ideas with </span><strong>60+ templates.</strong></p> <p><span style="font-weight: 400;">But there's still a need for you to connect those crucial dots and make your content relevant to your target audience by optimizing it properly.</span></p> <p><span style="font-weight: 400;">Per our customer's reviews, WriterZen fits in nicely for that:&nbsp;</span></p> <p style="text-align: center;"><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog 3.2/9-min.png" alt="WriterZen review on G2" width="1010" height="805"></span></p> <p style="text-align: center;"><a href="" target="_blank" rel="noopener"><span style="font-weight: 400;"><img src="../../../storage/photos/1/this-ai-writing-tool-fits-into-content-workflows-to-augments-not-replace-writers-creativity-banner-1.png" alt="This AI Writing Tool Fits Into Content Workflows to Augments, Not Replace Writers&rsquo; Creativity" width="1010" height="304"></span></a></p>
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