Creating content now takes more time.
In 2014, it took a little above 2 hours to write a blog post. Fast-forward to 2022; it now takes over 4 hours.
That’s a whopping 74% increase from 2014:
Why has there been such a time increase, you wonder?
The answer’s straightforward.
There’s more competition due to increased standards of quality for content. Today, creating outstanding content is the name of the game. Else, search engines like Google won’t rank it or people read it beyond 13 secs.
In other words, you now have to spend more time –from researching to benchmarking competitors to understanding and optimizing content for audience needs, etc. – than before.
Mark Schaefer, a Content Marketing Leader, who, relative to these issues, predicted content shock is no stranger to this problem. In the Orbitmedia survey referenced above, he even stressed the point.
But it’s not all doom and gloom.
Your content team can still produce competitive and high-ranking content, especially blog posts, at an exponential rate.
By leveraging content marketing technology.
Technology Redefines Content Marketing
Prafull Sharma, Founder of LeadsPanda, wrote:
And he’s right!
Technology has revolutionized the content game in so many ways. With the right tech implemented in your team, you can be miles ahead of your competitors. And your team can create high-quality articles without spending so much time.
More on choosing and implementing the right tool soon.
For now, here are specific ways technology can redefine and facilitate your team.
Content Teams Are Strengthened By Technology
The use of technology can build stronger, faster, and more efficient content teams by catering to the following problems:
Solve the Infamous Blank Page Syndrome
As a content manager, you’re not new to the blank page syndrome, otherwise known as “writer’s block.”
It is the bane of every writer’s existence.
By extension, writer’s block dampens productivity and prolongs the time spent crafting a piece. But you can solve this problem with technology, or more specifically, Artificial Intelligence (AI).
Instead of staring at a blank screen, you can be inspired and get your creative juices flowing with AI.
At the moment, GPT-3 by Open AI is the most powerful and advanced AI writing model. Reports show that it is more than 100 times larger than its 2019 predecessor, GPT-2. And it is the model integrated into our tool, WriterZen.
This tool boosts content writing productivity and eliminates writer’s block by generating blog titles, creating outlines, rewriting some parts, and even auto-writing the content.
Hear it from one of our users:
WriterZen review on G2
How does it work?
Select the section you want the AI to write on, input a heading, and it will spit out some results. Go through the results and keep prompting the tool if you need more options.
For the example showcased below, we were writing on “content marketing for startups” and needed introduction ideas:
We got some ideas that proved useful:
Note, GPT-3 will not replace writers. It’ll only help them brainstorm and write faster.
We’d like to refer to technology as a cord that joins teams together.
With the right tech, your team can easily share/receive information amongst themselves and other departments in the company, thus eliminating silos.
Like Jen Tadin, Small Business Expert, put it:
For a remote content team, effective collaboration is doubly important. In short, remote working wouldn’t be a reality without technology.
Tools like Google Docs and WriterZen’s Content Creator help in content collaboration and communication. Ultimately, better collaboration can help your team produce content at a faster rate.
Optimize Content Workflow Process
Content workflow is the culmination of all the tasks you/your team need to complete to create and publish a piece.
The longer and more complex your workflow, the more time it would take. In essence, you need to optimize your team’s workflow to increase the speed of content production.
As Joe Martin, VP of Marketing at Scorpion (Ex CloudApp), said,
So how can you boost your workflow to reach peak levels?
Marketing technology to the rescue again.
Certain tools help content teams optimize their production workflow by streamlining the processes involved in content marketing strategy, creation, and distribution. In fact, as much as 73% of B2B organizations use content creation collaboration and workflow tools according to a report published by the Content Marketing Institute (CMI).
WriterZen is one such tool.
It simplifies the content workflow process by providing an All-In-One solution for content marketers.
Instead of doing keyword research in Ahrefs or Semrush, finding topics on Google, jumping to Google Docs to write & collaborate with other team members, and optimizing with Market Muse or Frase, you can use WriterZen for all the aforementioned.
Just input a seed phrase, and voila:
Research keywords and build topic clusters with the Keyword Explorer feature without exporting the data onto a spreadsheet and sorting through them manually:
And write/collaborate and optimize in Content Creator:
WriterZen brings all your content operations under one umbrella.
This reduces the number of content marketing tools in your tech stack, and the time you’ll spend navigating different tools. As a customer said, WriterZen “optimizes the full SEO content workflow, not just a part of it”:
To round it up, technology makes project and team management a breeze.
It keeps everyone accountable and helps you track their progress report without hounding each team member individually. With the visibility these tools offer, your team can be on the same page, thus promoting effective working.
Our soon-to-be-launched feature, Team Function, is built for this specific purpose — to help content teams manage content projects.
How does it work?
First, you add team members, i.e., strategists, content marketers, designers, distributors, and editors, to your workspace.
Then depending on the type of work you want to do, create projects in the corresponding tool. For instance, strategy work in the Topic Discovery and Keyword Research tool, and writing on the Content Creator tool.
You can also set the priority level and deadline for each project:
Add collaborators and assign them the project:
The writer and editor can collaborate on each project and update the status when they are done:
Members of the workspace will be notified of all these happenings, so they’re in the loop.
You can create and manage multiple projects with Team Function, accelerating the content production process.
Choose The Right Technology for Your Content Team
We’ve seen how content marketing technology can help structure and strengthen your team, leading to an increase in the productivity of SEO content strategy. All that’s left is for you to invest in the right tool.
And you’re not alone.
CMI reports that 31% of B2B teams will invest in content tech in 2022. When choosing, however, keep the following in mind:
The tool should be easy to use and not require weeks of training. If not, your team will find it hard to adopt.
Whether it is cloud-based or not. Cloud-based tools ease team collaboration from anywhere just by logging in. This is especially important for remote teams.
Is the pricing commensurate with their value?
If the general sentiment of the product is positive or negative on review sites like G2 or Capterra.
If they have responsive customer service.
And more importantly, does it make the whole content creation workflow seamless, from research to brainstorming and optimized drafts?
According to our users, WriterZen ticks all of these boxes.
Lakeside D., a Marketing Consultant, said: