How to Estimate Sales from Keywords with WriterZen’s Revenue Forecast

Content SEO Software Company
Jun 03
Table of content
<p><span style="font-weight: 400;">Many years ago, when monarchs ruled the world, everyone &mdash;including powerful kings&mdash;revered a certain group of people.</span></p> <p><span style="font-weight: 400;">They were none other than seers.</span></p> <p><span style="font-weight: 400;">Seers were highly-sought members of the elite who contributed to all facets of ancient society. They decided who became kings, settled disputes, and counseled kings on decisions that could make or break their cities.</span></p> <p><span style="font-weight: 400;">For example, armies never went to war or laid siege without consulting a seer. And the idea behind these consultations was to avoid calamities.</span></p> <p><span style="font-weight: 400;">Although seers aren&rsquo;t as prominent as they were in ancient times, the idea of forecasting before taking action is still a thing.&nbsp;</span></p> <p><span style="font-weight: 400;">Imagine founders and search marketers in general borrowed this technique from ancient times. Don&rsquo;t you think your content marketing efforts would yield more results?</span></p> <p dir="ltr">Say you wanted to run a Google Ad campaign.</p> <p dir="ltr">And while researching keywords, you not only found easy-to-rank phrases. But you could also forecast how much you&rsquo;d make from them if they ranked in certain SERP positions like a seer would.</p> <p dir="ltr">Wouldn&rsquo;t that help you play your cards right?&nbsp;</p> <p dir="ltr">Ken Lyons, Co-Founder of Measured SEM, agrees:</p> <p><em>&ldquo;Running these sort of forecasts will help you predict the potential profitability of your target keyword verticals, which should help you or your client make a more informed business decision about where to invest capital.&rdquo;</em></p> <p dir="ltr">Forecasting keyword revenue gives you a financial projection for your paid ads or SEO campaign. It&rsquo;s something businesses do to invest their money wisely.</p> <p dir="ltr">If you forecast revenue while researching keywords, you won&rsquo;t just get content pieces that make it to SERPs. Your articles will also generate revenue just as they rank.&nbsp;</p> <p dir="ltr">That&rsquo;s because you&rsquo;ll determine the sales potential of any keyword before investing in them.</p> <p dir="ltr">As this WriterZen user does:</p> <p><img src="../../../storage/photos/1/blog-3.12/writerzen-espk-review-on-g2-crowd.webp" alt="WriterZen ESPK review on G2 Crowd" width="1010" height="796"></p> <p style="text-align: center;"><em><span style="font-weight: 400;">WriterZen </span></em><a href="" target="_blank" rel="nofollow noopener"><em><span style="font-weight: 400;">review on G2</span></em></a></p> <p>This guide will walk you through everything about forecasting keyword revenue. Also, you&rsquo;ll see how others (like the reviewer above) estimate sales from a keyword&rsquo;s ranking position using <a href="../../../blog/simplified-content-workflow-software" target="_blank" rel="noopener">WriterZen, a simplified content workflow software</a>.</p> <p><a href="" target="_blank" rel="noopener"><img src="../../../storage/photos/1/blog-3.12/how-to-estimate-sales-from-keywords-with-writerzen-revenue-forecast.webp" alt="How to Estimate Sales from Keywords with WriterZen&rsquo;s Revenue Forecast" width="1010" height="304"></a></p> <h2><strong>Why Forecast Revenue from Keywords?&nbsp;</strong></h2> <p><span style="font-weight: 400;">According to Wishpond, </span><span style="font-weight: 400;">over 1.2 million businesses</span><span style="font-weight: 400;"> worldwide rely on Google search and ads to market their products and services.</span></p> <p><span style="font-weight: 400;">If you&rsquo;re one of them, you must be keen on making profits.&nbsp;</span></p> <p><span style="font-weight: 400;">However, it all boils down to the keywords you target.</span></p> <p><a href="" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Ben Maden</span></a><span style="font-weight: 400;">, Web Consultant at Matter Solutions, opines:</span></p> <p><em>&ldquo;Keyword research is one of the most important aspects of any SEO campaign. After all, if it&rsquo;s undertaken correctly, it can result in a significant amount more of traffic, conversions, and sales.&rdquo;</em></p> <p><span style="font-weight: 400;">Choosing the right set of keywords affects your ad or SEO campaign.&nbsp;</span></p> <p><span style="font-weight: 400;">But when researching these keywords, most marketers rely on metrics such as search volume, keyword difficulty, CPC, or long-tail keywords with reasonable conversion rates.</span></p> <p><span style="font-weight: 400;">These are good metrics, no doubt, but they don&rsquo;t answer what a founder yearns to know:</span></p> <p><em><span style="font-weight: 400;">"How much revenue will these keywords fetch if they rank in top SERP positions?"</span></em></p> <p><span style="font-weight: 400;">Fail to answer this question when researching keywords, and you&rsquo;ll eventually lose money and time, even if your target keywords rank highest.&nbsp;</span></p> <p><span style="font-weight: 400;">And that&rsquo;s why forecasting keyword revenue potential is crucial.&nbsp;</span></p> <p><span style="font-weight: 400;">It helps you:&nbsp;</span></p> <p><img src="../../../storage/photos/1/blog-3.12/keyword-revenue-forecast-pros.webp" alt="Keyword Revenue Forecast Pros" width="1010" height="657"></p> <h3><strong>Forestall Disappointment</strong></h3> <p><span style="font-weight: 400;">Say you checked your keywords' search volume and saw it has a high demand. Then you checked their keyword difficulty scores to ensure they were easy to rank before targeting them.</span></p> <p><span style="font-weight: 400;">Unfortunately, after investing time and resources in targeting those keywords, all you get is traffic.&nbsp;</span></p> <p><span style="font-weight: 400;">No qualified leads. No orders. No profit.</span></p> <p><span style="font-weight: 400;">You may have expectations about ranking for certain keywords only to get disappointed when they bring in traffic but don&rsquo;t meet your revenue targets.&nbsp;</span></p> <p><span style="font-weight: 400;">But when you estimate profits while doing keyword research, you get a realistic expectation of your SEO ROI and avoid getting disappointed.&nbsp;</span></p> <p><span style="font-weight: 400;">Hear it from </span><span style="font-weight: 400;">iPullrank</span><span style="font-weight: 400;">:</span></p> <p><em>&ldquo;While forecasting may not provide 100% accuracy, it can provide a glimpse of what to expect from SEO efforts. And at times, the forecast results can save many future headaches.&rdquo;</em></p> <p><span style="font-weight: 400;">Do this often, and you&rsquo;ll always&hellip;</span></p> <h3><strong>Target the Right Keywords</strong></h3> <p><span style="font-weight: 400;">By forecasting SEO ROI from keyword positions, you&rsquo;ll eventually target the right keywords that suit your <a href="../../../academy/seo-content-strategy" target="_blank" rel="noopener">SEO content strategy</a> and revenue goals.&nbsp;</span></p> <p><span style="font-weight: 400;">How, you ask?</span></p> <p><span style="font-weight: 400;">Since you&rsquo;ll have a realistic expectation of your SEO efforts, there&rsquo;ll be no need for trial-and-error campaigns.</span></p> <p><span style="font-weight: 400;">From forecasting, you&rsquo;ll see keywords that may or may not meet your revenue goals and drop them without wasting your time and energy.</span></p> <p><span style="font-weight: 400;">Take WriterZen users.&nbsp;</span></p> <p><span style="font-weight: 400;">Instead of expending their energy targeting just any keyword, they leverage our software to find fast-ranking keywords that suit their SEO campaign and crown their overall SEO efforts.</span></p> <p><img src="../../../storage/photos/1/blog-3.12/writerzen-review-on-g2-crowd.webp" alt="WriterZen Review on G2 Crowd" width="1010" height="732"></p> <p><em><span style="font-weight: 400;">[WriterZen </span></em><a href="" rel="nofollow noopener"><em><span style="font-weight: 400;">review on G2</span></em></a><em><span style="font-weight: 400;">]</span></em></p> <p><a href="" target="_blank" rel="noopener"><img src="../../../storage/photos/1/blog-3.12/how-to-estimate-sales-from-keywords-with-writerzen-revenue-forecast.webp" alt="How to Estimate Sales from Keywords with WriterZen&rsquo;s Revenue Forecast" width="1010" height="304"></a></p> <p>Since you&rsquo;re still here, we assume you&rsquo;re bent on understanding keyword revenue forecasts. So, let&rsquo;s see how <a href="../../../" target="_blank" rel="noopener">WriterZen</a> helps you forecast keyword revenue to target the right keywords so you can forestall disappointments.</p> <h2><strong>Introducing WriterZen&rsquo;s Revenue Forecast Indicator</strong></h2> <p><span style="font-weight: 400;">Despite ranking in top positions for certain keywords, companies still fail in business when their sales don&rsquo;t meet their expectations.&nbsp;</span></p> <p><span style="font-weight: 400;">But even without running paid ads, you can generate revenue just as your content ranks by simply estimating sales from your keywords.</span></p> <p><span style="font-weight: 400;">WriterZen developed a metric for this. It&rsquo;s called </span><strong>Revenue Forecast</strong><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">With this feature, you can easily estimate the sales you could get when a keyword ranks in the top ten positions of search engines, using this formula:</span></p> <p><img src="../../../storage/photos/1/blog-3.12/writerzens-revenue-forecast-formula.webp" alt="WriterZen's Revenue Forecast Formula" width="1010" height="690"></p> <p><span style="font-weight: 400;">Revenue Forecast is a fundamental metric that helps you identify (and choose) the right keywords for your campaign. It gives you a realistic way to judge the effectiveness of your target PPC or SEO keywords beyond search volume, CPC, and other metrics.&nbsp;&nbsp;</span></p> <p><span style="font-weight: 400;">Here&rsquo;s a use case for the formula:</span></p> <p><span style="font-weight: 400;">Say you run a business that sells a product called</span><em><span style="font-weight: 400;"> &ldquo;golf clubs set,&rdquo; </span></em><span style="font-weight: 400;">and your goal is to earn $100,000/month.&nbsp;</span></p> <p><span style="font-weight: 400;">So, you input your keyword into an SEO tool to get the search volume:</span></p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog-3.12/get-the-search-volume-of-your-keyword.webp" alt="Get the search volume of your keyword" width="1010" height="543"></span></p> <p><span style="font-weight: 400;">And then, you move on to apply the formula.</span></p> <p><span style="font-weight: 400;">Not so fast, though.</span></p> <p><span style="font-weight: 400;">Remember you need the click-through rate and conversion rate data, too. And the data for conversion rates vary depending on:</span></p> <ul> <li dir="ltr" role="presentation">The type of website you run&nbsp;</li> <li dir="ltr" role="presentation">The definition you&rsquo;re putting as conversion (whether as a product or a service)</li> <li dir="ltr" role="presentation">How well your website is optimized</li> </ul> <p><span style="font-weight: 400;">Your CR can fall between 3-4% if your website is well-optimized. But if it isn&rsquo;t, 0.2- to 1%.</span></p> <p><span style="font-weight: 400;">This data should come from your website history. But we&rsquo;ll use a CR of 3% (gotten from a campaign we ran for a similar business) for our golf example.</span></p> <p><span style="font-weight: 400;">Now that that&rsquo;s settled let&rsquo;s proceed to the CTR data.&nbsp;</span></p> <p><span style="font-weight: 400;">Unfortunately, you can&rsquo;t get CTR data unless you run Google ads and measure them yourself. And that&rsquo;s more time and energy you&rsquo;ll expend.&nbsp;</span></p> <p><span style="font-weight: 400;">It&rsquo;s why WriterZen did the homework for you.</span></p> <p><span style="font-weight: 400;">We measure CTR data from </span><span style="font-weight: 400;">Google Organic CTR History</span><span style="font-weight: 400;"> to create our own </span><a href="../../blog/2021-ctr-benchmarks-by-industry-shouldnt-be-missed?_gl=1*ywx5b1*_ga*MTY2MjE3Nzk2OC4xNjM3NzUzOTg5*_ga_HEM3D68J8F*MTY1MTg1MDEyOS4xOC4wLjE2NTE4NTAxMzAuMA.." target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">CTR benchmarks by industry</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">For instance, the average CTR for search conducted on a desktop are:&nbsp;</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">29% for top one,</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">10.78% for top three,&nbsp;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">5.07% for top five,&nbsp;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">1.74% for top ten.&nbsp;</span></li> </ul> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog-3.12/average-ctr-for-desktop-search.webp" alt="Average CTR For Desktop Search" width="1010" height="657"></span></p> <p><span style="font-weight: 400;">The top one above includes the No.1 advertising or organic results.</span></p> <p>WriterZen continuously updates this average CTR data to be accurate enough for forecasts. Going by that, here&rsquo;s the sales estimation for your keyword &ldquo;golf clubs set&rdquo; on different SERP positions, using the formula shared earlier:</p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog-3.12/writerzens-revenue-forecast-formula.webp" alt="WriterZens Revenue Forecast Formula" width="1010" height="690"></span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">If it ranks on top 1 =33100 x 29% x 3% = 288</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For top 3 =33100 x 10.78% x 3% = 107</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For top 5 =33100 x 5.07% x 3% = 50</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For top 10 =33100 x 1.74% x&nbsp; 3% = 17</span></li> </ul> <p><span style="font-weight: 400;">By implication, if you launch a campaign for the keyword </span><span style="font-weight: 400;">&ldquo;golf clubs set&rdquo; </span><span style="font-weight: 400;">and the price of your product per unit is $389, in one month:&nbsp;</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">If the keyword holds the average top 1 position, you can sell about 288 sets and make $112,032.&nbsp;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For the top 3 average positions, you can sell about 107 sets and earn $41,623.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For the average top 5 positions, you can sell about 50 units and earn $19,450.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">If the keyword ranks for the average top 10 positions, you can sell about 17 units and earn $6,613.</span></li> </ul> <p><span style="font-weight: 400;">Now, imagine &ldquo;</span><span style="font-weight: 400;">golf clubs set&rdquo; </span><span style="font-weight: 400;">wasn&rsquo;t the only product you sold, and you wanted to run a campaign for 100 more of them.</span><em><span style="font-weight: 400;"> </span></em><span style="font-weight: 400;">Or maybe you had tons of keywords to target and wanted to be sure they&rsquo;d bring in money for you.</span></p> <p><span style="font-weight: 400;">How back-breaking would it be to calculate the revenue forecast for each of them!</span></p> <p><span style="font-weight: 400;">That probably got you querying&hellip;</span></p> <h3><strong>What If You Skipped the Calculations?</strong></h3> <p><span style="font-weight: 400;">You may not be a lover of math.&nbsp;</span></p> <p><span style="font-weight: 400;">And even if you were, you&rsquo;ve got a lot on your neck to spend time estimating profit for the tons of keywords on your list.&nbsp;</span></p> <p><span style="font-weight: 400;">Instead of that, how about a tool that doesn&rsquo;t just give you CTR data but also carries out keyword revenue forecast for you?</span></p> <p><span style="font-weight: 400;">That's where WriterZen involves <a href="../../../academy/how-to-do-keyword-research" target="_blank" rel="noopener"><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;how to do keyword research for content marketing&quot;}" data-sheets-userformat="{&quot;2&quot;:12419,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;10&quot;:2,&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}">how to do keyword research for content marketing</span></a>.&nbsp;</span></p> <p><span style="font-weight: 400;">And the best part is you'd not only get sales estimates for your seed keyword alone. You&rsquo;ll also get related keywords with their revenue forecasts, so when you include them in your content, they double your chances of ranking faster.</span></p> <p><span style="font-weight: 400;">Below is how it works.&nbsp;</span></p> <p>First, input your seed keyword into WriterZen&rsquo;s <a href="../../../products/keyword-explorer" target="_blank" rel="noopener">Keyword Explorer</a>. Let&rsquo;s maintain the keyword &ldquo;golf clubs set&rdquo;:</p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog-3.12/input-your-seed-keyword-into-writerzen&rsquo;s-keyword-explorer.webp" alt="Input your seed keyword into WriterZen&rsquo;s Keyword Explorer" width="1010" height="337"></span></p> <p><span style="font-weight: 400;">Then you toggle at the Revenue Forecast Button.</span></p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog-3.12/revenue-forecast-button.webp" alt="Revenue Forecast Button" width="1010" height="529"></span></p> <p><span style="font-weight: 400;">Immediately, you&rsquo;ll see this:</span></p> <p><span style="font-weight: 400;"><img src="../../../storage/photos/1/blog-3.12/writerzen-revenue-forecast.webp" alt="WriterZen Revenue Forecast" width="1010" height="539"></span></p> <p><span style="font-weight: 400;">You can either work with the CTR data we already filled for you or replace them with more accurate numbers for your business.&nbsp;</span></p> <p><span style="font-weight: 400;">Then proceed to configure the tool with your conversion rate, average revenue per conversion, and expected monthly income.</span></p> <p><span style="font-weight: 400;">Once you do so, you&rsquo;ll get a report that estimates the traffic, sales, and revenue you&rsquo;d get from ranking top one for<em> </em></span><span style="font-weight: 400;">&ldquo;golf clubs set&rdquo; </span><span style="font-weight: 400;">and 3789 other related keywords:</span></p> <p><img src="../../../storage/photos/1/blog-3.12/get-a-report-that-estimates-the-traffic-sales-and-revenue-you&rsquo;d-get.webp" alt="Get a report that estimates the traffic, sales, and revenue you&rsquo;d get" width="798" height="410"></p> <p><span style="font-weight: 400;">Toggle the buttons of the other positions to see how much you&rsquo;d get ranking in the top three, five, and ten positions:</span></p> <p><img src="../../../storage/photos/1/blog-3.12/how-much-you&rsquo;d-get-ranking-in-the-top-three-five-and-ten-positions.webp" alt="How much you&rsquo;d get ranking in the top three, five, and ten positions" width="1010" height="506"></p> <p>Hit &ldquo;Apply&rdquo;, and the tool will forecast the number of sales each keyword would give to arrive at your estimated revenue:</p> <p><img src="../../../storage/photos/1/blog-3.12/the-tool-will-forecast-the-number-of-sales-each-keyword-would-give-to-arrive-at-your-estimated-revenue.webp" alt="The tool will forecast the number of sales each keyword would give to arrive at your estimated revenue" width="1010" height="539"></p> <p dir="ltr">For more specific results, do some filtering right on the &ldquo;Keyword Data&rdquo; tab and pick the keywords you&rsquo;re more interested in estimating their sales potential.</p> <p dir="ltr">You can filter functions like the search volume or the allintitle to find keywords with low competition. Doing that will reduce the number of keywords for your financial planning.</p> <p><img src="../../../storage/photos/1/blog-3.12/find-keywords-with-low-competition.webp" alt="Find keywords with low competition" width="1010" height="553"></p> <p><span style="font-weight: 400;">Then add them to a list and run a forecast for them.</span></p> <p><span style="font-weight: 400;">Take a look:</span></p> <p><img src="../../../storage/photos/1/blog-3.12/run-a-forecast-for-your-list-of-keywords.webp" alt="Run a forecast for your list of keywords" width="1010" height="562"></p> <p><span style="font-weight: 400;">We detailed how forecasting keyword revenue with WriterZen works in this webinar.</span></p> <p><span style="font-weight: 400;">Watch the replay here:&nbsp;</span></p> <p><iframe src="" width="800" height="449" allowfullscreen="allowfullscreen"></iframe></p> <h2><strong>Predict Your Keywords&rsquo; ROI Before You Leap&nbsp;</strong></h2> <p><span style="font-weight: 400;">According to </span><span style="font-weight: 400;">Directive Consulting</span><span style="font-weight: 400;">:</span></p> <p><em>&ldquo;Businesses need to know how many sales they are likely to generate in a given time period to ensure that they are positioned to meet customer expectations for quality and service.&rdquo;</em></p> <p><span style="font-weight: 400;">Do you want to ensure creating content that meets your customers&rsquo; expectations also meets your financial goals?&nbsp;</span></p> <p><span style="font-weight: 400;">Try WriterZen&rsquo;s Revenue Forecast.</span></p> <p><span style="font-weight: 400;">It helps you quantify the effectiveness of your keywords beyond organic rankings alone but by revenue estimates, too.</span></p> <p><span style="font-weight: 400;">The best part is you don&rsquo;t need to rack your brain for this. Simply enter your keyword, toggle some buttons, and your forecast report is ready.</span></p> <p><span style="font-weight: 400;">Although the Revenue Forecast report is only an estimation. It shows you how to prioritize keywords based on possible revenue outcomes.&nbsp;</span></p> <p><span style="font-weight: 400;">For instance, a seer that gives you a financial projection of your SEO ROI. So, </span><span style="font-weight: 400;">stop running blind Google ads or SEO campaigns. Estimate how much you&rsquo;d likely make from ranking keywords on top SERP positions before you leap.&nbsp;</span></p> <p><span style="font-weight: 400;">Others are already trusting WriterZen for this:</span></p> <p><img src="../../../storage/photos/1/blog-3.12/writerzen-review-on-capterra.webp" alt="WriterZen Review on Capterra" width="1010" height="459"></p> <p style="text-align: center;"><em><span style="font-weight: 400;">WriterZen </span></em><a href="" rel="nofollow noopener"><em><span style="font-weight: 400;">review on Capterra</span></em></a></p> <p><a href="" target="_blank" rel="noopener"><img src="../../../storage/photos/1/blog-3.12/how-to-estimate-sales-from-keywords-with-writerzen-revenue-forecast.webp" alt="How to Estimate Sales from Keywords with WriterZen&rsquo;s Revenue Forecast" width="1010" height="304"></a></p>
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Revenue forecast
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