Case Study
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Text Mercato’s Story
December 12, 2021

Text Mercato

Text Mercato provides content solutions which intend to help their clients rank higher in search engine results pages. They are among the top content providers in India, focused on generating unique, customised and SEO-optimised content that can generate website traffic organically.
The Challenge
But the process of generating large volumes of unique content is tedious, and the research to optimise every article is very time-consuming. “ Nearly 70% of my time when writing blogs was dedicated to research,” says Sandeep Suresh, veteran Content Writer. “Everything from the content brief to competition and keyword analysis was done manually until I found WriterZen.”
Since then, Sandeep claims to have increased his productivity three-fold, thanks to all the time he could save. “I can personally churn out over 12 optimised 1000-word articles a day on a bad day and about 20 on a good one !”
The Solution
“The biggest advantage of using WriterZen for me is in the Keyword Explorer,” he says. “All I have to do is run my client’s keyword requirements into the tool, and I can quickly find the ones that will rank the highest. This used to take about an hour or more for me, but now it just takes a minute or two, literally!”
They have also found great utility from the Content Creator and Topic Discovery tools:
“It’s so simple to structure content as well because of how well the tools complement each other. For instance, I can use the high volume, low competition keywords from Keyword Explorer to discover high-ranking topics in Topic Discovery before finally optimising the gaps for SEO using the scoring function in Content Creator. The content-creating workflow of the tool is so efficient that the blog basically writes itself, and it’s guaranteed to generate hits!.”
Since then, Sandeep claims to have increased his productivity three-fold, thanks to all the time he could save. “I can personally churn out over 12 optimised 1000-word articles a day on a bad day and about 20 on a good one !”
The Results
“Apart from the major jump in productivity, our turnover has since increased by nearly 27% because of the new clients we’d attracted,” he adds. “The NLP keyword search model sets our work apart from our competitors in terms of quality, and hence rank.”
WriterZen continues to be a valued member of Text Mercato’s writing team.
“Frankly, I never wanted to compromise on my creativity and passion for writing. And having WriterZen around means I don’t have to anymore! It adds so much value to my work and my morale. I’ll always be grateful to the creators.”
Sandeep Suresh
Content Writer, Text Mercato
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