How WriterZen Optimizes Articles, Enhances Guest Posts, and Transforms Web Content Workflow for Inbound Blogging

The Client

Nikola Baldikov runs InBound Blogging, a dynamic SEO agency that manages a substantial volume of content for its clients and its own website. He has worked with well-known brands such as SEMrush, Siteground, and others. The primary focus of his agency is optimizing blog posts and web content to align with Google's preference for fresh and query-relevant content. The agency's expertise lies in using innovative tools to enhance content quality and SEO effectiveness.

The Challenge

Before using WriterZen, InBound Blogging faced a significant challenge in keeping their blog posts updated and competitive. The key issue was the need for a tool to rapidly analyze competitor keywords for inclusion in their own content. Without such a tool, the agency risked losing rankings and traffic due to outdated content, especially for articles that were already performing well but required optimization for better SEO.

The Solution

In December 2022, InBound Blogging started experimenting with WriterZen as part of its content optimization process. WriterZen quickly became essential to their workflow, being used to update existing articles and optimize guest posts and web content for clients. WriterZen’s Content Creator feature, particularly the Keywords to Include section, proved most beneficial. This feature enabled the agency to easily identify and incorporate competitor keywords into their content, enhancing SEO performance.

The Results

The implementation of WriterZen led to notable improvements in organic traffic for InBound Blogging's clients. For instance, after updating a blog post targeting the keyword "communication platforms," the organic traffic for that article doubled from around 400 to 800.

Similarly, for an article about "encrypted messaging apps," traffic also doubled from 75 to almost 150. These results showcase the significant impact of WriterZen on enhancing SEO and driving traffic.

InBound Blogging's increases traffic