How WriterZen Catapulted Higooga's Website Traffic, Slashing Paid Reliance by 50% and Fueling a Mission to Serve Cat Parents

The Client

Higooga, founded during the pandemic in 2020, has positioned itself as a dedicated provider of products and education for cat owners, especially busy cat parents and new cat owners. The company's vision revolves around assisting cat owners through different life stages and resolving their challenges with high-quality offerings.

The Challenge

Before implementing WriterZen, Higooga, as a startup, aimed to nurture organic traffic as a key growth channel. They faced significant hurdles due to a lack of specialized knowledge and resources, compounded by the absence of quality AI writers. Their existing tools were costly and had steep learning curves. The company’s commitment to delivering value to cat owners made finding an effective SEO strategy crucial to align with their core values and business strategy. Failing to address these challenges would have led to an overreliance on costly and unpredictable paid traffic, hindering their ability to build credibility and achieve desired conversion rates in the trust-sensitive cat care industry.

The Solution

WriterZen entered the scene when Higooga discovered it through an Appsumo offer. Despite initial complexities, Higooga found WriterZen to be a comprehensive solution for their long-term SEO strategy and content creation process. WriterZen’s user-friendly interface and educational resources helped Higooga in topic discovery, competitor analysis, keyword targeting, and content creation. It provided a holistic approach, integrating keyword research for ads and product pages and enabling competitive research to identify market gaps. This alignment with Higooga’s core values proved pivotal in their marketing efforts.

The Results

Since incorporating WriterZen, Higooga has seen a significant increase in website traffic from organic searches, particularly in blog articles and product pages. Organic traffic now accounts for nearly 50% of their total new user count, reducing reliance on paid traffic. This growth is consistent and aligns with their SEO strategy, allowing for resource reallocation to other areas like storefront enhancement and customer communication. Overall, WriterZen has been instrumental in Higooga's growth, helping them focus more on their mission of providing value to cat parents.

"as a small business owner, staying on top of SEO trends is crucial for our growth. I look forward to continual updates from WriterZen on the latest SEO practices and how we can leverage them to improve our results.” - added Yammie Pang, Co-Founder of Higooga

The continual updates and insights provided by WriterZen are crucial for staying on top of SEO trends and simplifying content creation processes, proving essential for Higooga’s growth and alignment with their vision.

Source: Yammie Pang - Co-Founder of Higooga