How WriterZen Saved Limestones Over 40% In Man-Hours For Research, Writing, and Business Growth

The Client

Limestones is an innovative digital marketing agency in Indonesia focused on modernizing traditional marketing approaches and adding value to its clients' capabilities. With a consumer-centric philosophy, Limestones aligns its strategies with its clients' marketing goals to achieve significant sales and revenue targets. As the official partner of Hubspot in Indonesia, Limestones leverages inbound marketing to place consumers at the heart of its strategies, utilizing consumer insights and data to connect clients with their ideal audience and craft messages that resonate.

The agency's commitment to creativity is evident in its content, which aims to be both fresh and innovative, aligning with audience insights. Established to enhance digital presence, Limestones creates engaging websites and optimized content using cutting-edge technology, ensuring that every piece of work adds value to visitors and develops the brand's messaging.

The Challenge

Before WriterZen, Limestones faced significant time investment in topic and keyword research, with difficulties aligning content topics with planned keywords and SEO best practices.  Manual competitor analysis during client pitches was also time-consuming, as it required visiting competitors' websites individually. 

The potential consequences of these challenges included a lack of strategic insight during pitches, inefficient use of time for research and content creation, and the risk of falling behind competitors due to a lack of competitive intelligence. 

This inefficiency affected not only new client acquisition but also the content creation process for existing clients, potentially leading to longer project times and decreased competitiveness in the fast-paced digital marketing landscape.

The Solution

WriterZen brought a transformative solution to Limestones' challenges by streamlining the SEO process with efficient tools. WriterZen’s Keyword Explorer allowed Limestones to uncover extensive keyword suggestions and trends, while the Domain Keyword Explorer provided insights into competitors' website performance and strategies. 

WriterZen’s Topic Discovery facilitated the generation of content ideas, greatly speeding up the process. Additionally, the Content Creator tool became an indispensable aid for writers, acting like an assistant and providing content structure, plagiarism checks, and SEO guidance. 

These tools collectively saved Limestones over 40% in man-hours on research and writing, significantly optimizing their workflow and allowing them to allocate time to additional projects and client acquisition.

The Results

Limestones’ partnership with WriterZen since September 2023 has yielded impressive results for their clients. For Client A, there was an increase in total clicks and total impressions on Google Analytics between August and September 2023. Specifically, total clicks rose from 359 to 489, and total impressions increased from 9.83K to 12.5K.

Another client experienced a decrease in total impressions but a significant increase in total clicks, from 2.21K to 3.71K, after using WriterZen. This indicates a more targeted approach, leading to higher engagement rates. The average position in search results also improved dramatically, dropping from 14.7 to 11.9, suggesting that content visibility and SEO ranking have benefited from the WriterZen tools and strategies implemented by Limestones.

These results highlight the effectiveness of WriterZen in enhancing content strategy and SEO, ultimately driving more traffic and better online performance for Limestone’s clients.

Source: The Limestones Team