How MediaCom Cuts Off Over 100 Hours/Month Extremely Fiddle Manual Work with WriterZen

The Client

MediaCom is one of the world’s leading media communications companies, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes Adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber, and Walgreens Boots Alliance.

The Challenge

The core problem viscerally lingering in the big corporation having multi-diversified hierarchic departments like MediaCom is the unbearable amount of manual work, constant jumping back and forth multiple tools at the same time, suffering from otherworldly costly elements regarding time consumption, labor utilization, and most importantly, miscommunication between each department revolving around project management. Leading to unwanted friction among departments, compromising the entire operation, and plunging directly into the ROI. 

The Solution

For this, WriterZen helped MediaCom eliminate the heavy burden of manual work while having every state-of-the-art feature they needed on one platform. Essentially, uniting every personnel and department without fearing miscommunication with Team Function and Freelancer Sharing.

Before starting to collaborate with WriterZen, it was extremely fiddly and time-consuming to work out their own keyword ‘golden ratio’ manually – taking big exports of data, scraping Google SERPs, and running big time-consuming calculations! 

(Food for thought: Golden Filter is the ability to filter your keywords by its probability to rank or by its potential value for long-term strategy. Please watch this video for a detailed explanation of our filtering technology for the best utilization of your workflow.)

The Results

“...now the job is much easier and quicker – it literally saves us 100 hours per month using the Topic Clustering model.” George Robertson, SEO Strategy Associate Director | North Group at MediaCom, shares his experience.

Not just that, “We find the keyword research tool (Keyword Explorer) excellent, and easy to build up lists of keywords for later use, or for combining and then clustering together to build a topic cluster.” - he further stated.

Undoubtedly, WriterZen’s MVP is the Topic Clustering model, which Mediacom finds more accurate and customizable than others.

But WriterZen Doesn’t Just Give the Tools and Walk away

“MediaCom Manchester is very happy with the product, and we really value the fact that WriterZen listens to us and takes on board suggestions and feature requests – we feel like it’s a great partnership, and we look forward to it continuing in this manner.” - George Robertson - SEO Strategy Associate Director.

Source: The MediaCom Team