How WriterZen's Impact Resulted in a 35% Traffic Boost for RankNRise, Landing on Google's First Page, and Achieving an 8x ROI
RankNRise is a dynamic company specializing in SEO and link-building services. Comprised of a small team of highly qualified professionals, they take care of every SEO detail and provide personalized consulting.
Devender Garg, Founder and CEO, told us: “Before we got on board with WriterZen, creating content felt like we were trying to hit a target blindfolded. We had many tools, each with its little task, but nothing that tied everything together. It was like having a bunch of mismatched puzzle pieces. We knew we needed to find the right topics and keywords to focus on, but getting there was a maze with too many dead ends.”
The potential consequences were severe, risking their content being lost in the vast ocean of online information, leading to wasted time, resources, and missed opportunities to connect with their audience.
WriterZen entered the picture as a comprehensive solution, discovered through Appsumo. It offered tools for keyword research, content strategy development, and content editing, all under the same roof. WriterZen became an integral part of RankNRise's workflow, serving as a "pre-cooking prep station" where they could efficiently plan topics and keywords. The key features that transformed their process were WriterZen's Keyword Explorer and Topic Clusters, simplifying content layout and enhancing visibility on Google.
The impact of WriterZen on RankNRise was substantial:
- An average increase of 35% in website traffic.
- Improved content visibility, landing on Google’s first page.
- A significant return on investment, with every dollar invested in WriterZen bringing back eight dollars in value.
RankNRise's content strategy evolved from a "wild goose chase" to a "well-planned treasure hunt," with each piece of content having a clear goal and path. Additionally, the support from WriterZen was likened to a "safety net," with a forward-thinking approach and valuable new features rolled out regularly.
Source: Devender Garg - Founder and CEO at RankNRise