From 0 to 190,000 Impressions in 6 Months: How MDi Agency Boosts Its Real Estate Client's Website Traffic

The Client

Marketing Digital Inmobiliario (MDi Agency) is a leading digital marketing agency in Spain, specializing in the real estate sector. With over a decade of expertise, they focus on direct international client acquisition for home purchases, leveraging their comprehensive knowledge in digital marketing to deliver exceptional results for their clients.

The Challenge

Before integrating WriterZen into their workflow, Marketing Digital Inmobiliario faced significant challenges in managing and producing high-quality SEO content across numerous client projects. The sheer volume of content required for multiple articles per client daily, coupled with the coordination of team members and the use of multiple tools, made the content creation process cumbersome and prone to human errors. Without a streamlined process, sustainability in client projects, content standardization, and error minimization became increasingly difficult to manage.

The Solution

WriterZen provided a comprehensive solution that streamlined and standardized the content creation process. By optimizing content creation time for editors and simplifying project management for supervisors, WriterZen enabled Marketing Digital Inmobiliario to efficiently handle SEO content production and niche market discovery for their clients. 

This integration of WriterZen into their workflow has allowed them to not only maintain their client base but also expand their services and business lines by leveraging the tool's powerful SEO capabilities.

The Results

Customers from MDi Agency have experienced significant improvements in organic traffic, keyword rankings, and domain authority since adopting WriterZen. 

Notably, they were able to transform a new website/funnel for a home builder client in Santa Pola, Alicante, Spain, from zero to 60,000 impressions per month on Google within just six months, primarily through 10 posts created with WriterZen. This content effectively addressed the concerns and questions of potential buyers, leading to impressive conversion rates in the lead generation process.

The above image shows a performance analytics snapshot for a 6 month period:

- Total clicks: 5,280

- Total impressions: 190,100

- Average Click-Through Rate (CTR): 2.8%

- Average position: 30.9

The graph displays the trend of impressions over time, with a noticeable upward trend indicated by a red arrow, suggesting an increase in visibility on web searches over the period displayed.

The agency's focus on combining local SEO optimization with ultra-optimized PPC campaigns has resulted in their clients, primarily developers and builders, achieving 100% online sales of new homes. MDi Agency's success stories underscore the importance of optimized processes and productivity improvements for sustainable and profitable business operations.

Source: Jorge Hernández - CEO & Co-Founder