How WriterZen Assisted 1LG Digital's Client Success in Achieving a 2000% Surge in Search Traffic and Six-Figure Project Transitions

The Client

1LG Digital is a dynamic and innovative digital marketing agency specializing in various services to elevate the online presence of startups, entrepreneurs, business owners, and established companies. They offer comprehensive solutions, including website design, SEO, social media marketing, and more, including tailored strategies across a diverse range of industries.

The Challenge

Before partnering with WriterZen, 1LG Digital faced challenges in performing affordable, reliable keyword and competitor research combined with topical clustering. This issue was particularly pronounced in industries where they had limited prior knowledge. The potential consequences of not addressing this problem included missing out on important keywords, both those targeted by competitors and those essential for elevating their clients' authority and expertise in Google's eyes. This shortfall could have severely impacted their clients' visibility at all stages of the buyer's journey.

The Solution

WriterZen entered the picture a couple of years ago when 1LG Digital discovered the software on AppSumo. After researching several options, they found WriterZen to offer the best mix of tools, a clear roadmap for future enhancements, and valuable training resources. WriterZen was integrated into 1LG Digital's workflow for new clients, starting with keyword research, refining through golden ratio and difficulty filters, and further refining with clustering to form a solid content strategy. This was followed by using WriterZen to craft the best possible articles for each topic cluster and sub-topic.

The Results

The implementation of WriterZen’s toolset led to remarkable results for 1LG Digital's clients. A notable case is a London building company that experienced a 2000% increase in search engine traffic, a 400% increase in ranked keywords, and a 100% increase in #1 keyword rankings within just 8 weeks of working with 1LG Digital. This significant growth allowed the company to transition from small-scale projects to major ones with six-figure price tags.

Gail Kingswell Trueman, CEO of 1LG Digital, reflects on the increasing importance of using tools like WriterZen and AI to quickly provide important information, coupled with human editing and market knowledge. This approach meets user intent across the sales funnel and ensures Google ranks the sites highly. It emphasizes the need for more and better content marketing to ensure visibility and increased conversions. Gail explains that the end goal is to use content marketing to become a thought leader in the industry and set yourself apart from competitors.

Source: Gail Kingswell Trueman - CEO of 1LG Digital