From 640k To 1.47 Million Clicks In Just 6 Months: How DesignScript Makes Magic Happen With WriterZen

The Client

DesignScript began in 2018 with the goal of revolutionizing the world of digital marketing. Specializing in SEO, PPC, Content Marketing, and CRO, they primarily serve SaaS and D2C companies in the USA, UK, and India.

The Challenge

Before using WriterZen, DesignScript struggled with creating structured content and conducting content gap analysis. This limitation hindered their ability to cover a comprehensive range of topics in their blogs, a proven strategy to build Topical Authority.

The Solution

WriterZen provided an integrated solution for keyword research and content structure, fitting seamlessly into DesignScript's workflow. The SEO team utilizes it for keyword research and clustering, while the content team uses it to create optimized, structured content.

The Results

The use of WriterZen enabled DesignScript to achieve significant SEO improvements. They experienced a 5x increase in traffic for their clients, a 75% increase in signups, and a 30% increase in conversions. WriterZen helped improve their SEO results for clients by 300% and reduced the time frame from 15 to 8 months.

Here are some of the impressive results from DesignScript’s clients.

The image above shows search traffic metrics over two comparative six-month periods. 

- Total Clicks: There is a significant increase in total clicks from 640K in the previous six months to 1.47M in the last six months.

- Total Impressions: Impressions have also seen a substantial rise from 23.5M to 42.7M.

- Average CTR (Click-Through Rate): The CTR has improved from 2.7% to 3.5%.

- Average Position: The average position in search results has improved slightly from 11.8 to 11.1.

The image above shows search traffic metrics over the last two three-month periods. 

- Total Clicks: There is an increase in total clicks, with the last three months showing 4.57K clicks compared to the previous three months with 3.86K clicks.

- Total Impressions: The number of impressions also increased, from 458K in the previous three months to 665K in the last three months.

- Average CTR (Click-Through Rate): Interestingly, the average CTR has decreased slightly from 0.8% in the previous three months to 0.7% in the last three months.

- Average Position: The average position in search results has worsened, moving from 51.7 to 48.6.

The image above highlights the growth in organic search traffic over a period of time: from 0 organic traffic to 25,000+ organic traffic in 7 months. The graph shows a consistent upward trajectory in the number of users, and the channel specified is "Organic Search," which means these users came from unpaid search engine results.

This data indicates a successful growth in organic traffic, suggesting that the SEO strategies and content are effectively attracting more visitors from search engines over the observed seven-month period.

The image above covers the period from July 1, 2021, to August 16, 2022. The graph shows traffic from 0 to 1,000,000+ in 14 months. This is a substantial growth over the specified period.

- The highest peak on the graph exceeds 400,000 users in a single month.

- By the end of the graph in August 2022, the traffic remains high, indicating sustained interest or engagement.

The information shows that the website experienced a remarkable increase in user traffic within a 14-month timeframe, reaching over a million users.

All these results indicate a positive trajectory in web traffic performance, suggesting that strategies implemented in the recent period have been effective in improving visibility and engagement with the website content in search engine results.

Source: Gaurav Subham - Founder of DesignScript