In this blog post, we’ll explore the various strategies you can use to build topical authority and become the go-to expert in your field. We will provide actionable tips and strategies to help you become a thought leader in your field and gain a competitive edge.
So, let's get started and learn how to dominate your niche!
What is Topical Authority?
Topical authority refers to the level of expertise and authority a website or an individual has on a particular topic. When a website produces in-depth, high-quality content on a specific topic, it establishes itself as an authority on that topic.
For example, as a food blogger specializing in creating recipes with organic and plant-based ingredients consistently creates and shares high-quality content on this specific topic, his website can become a go-to resource for information on healthy and sustainable eating. In this way, the blogger gains topical authority in the niche of organic and plant-based cooking.
Why is Topical Authority Important for SEO?
In simple words, topical authority is an important factor for SEO because it helps to establish a website's trustworthiness and expertise in the eyes of Google.
According to Google's search quality rater guidelines, to be rated as very high or highest quality content, a website must have a "very high level of Experience, Expertise, Authority, and Trustworthiness" (E-E-A-T) and a "very positive website reputation."
Building authority as a subject matter expert for a particular topic signals to searchers and Google that your website is trustworthy, which leads to higher Google rankings and more visibility, traffic, and brand recognition for the website.
Moreover, topical authority can also lead to more natural and relevant backlinks, as other websites may want to link to your website as a source of reliable information, which can further boost your rankings in search engines.
Overall, having topical authority can help a website establish a strong online presence, build credibility, and improve its SEO performance.
How to Build Topical Authority
Topic-Based Keyword Research
Doing topic-based keyword research is essential in understanding your target audience's needs and interests and planning effective content that can build topical authority for a website. It involves researching and analyzing the topics most relevant to a website or business and then finding the best keywords to target to optimize content for search engine rankings.
By identifying the most relevant and high-demand keywords related to a specific topic, website owners can tailor their content to meet the intents of their target audience. This, in turn, can help to establish the site's authority and expertise on the topic and attract more traffic and engagement.
Moreover, topic-based keyword research can also help identify long-tail keywords and other SEO opportunities that may be less competitive but more relevant to the site's goals.
Building topic clusters is an effective way to organize content around related topics and keywords. It involves identifying your focus topics, creating a pillar page for each, and then writing supporting content for those pillar pages.
By using these techniques, search engines can better understand what a website offers, making it simpler for users to access the pertinent information they require. Creating topic clusters also helps you develop a hierarchy of content that is easy to navigate and understand.
Planning out all the content you intend to create while researching your chosen subject is essential. This process ensures that your content aligns with what your target audience searches for, and it prevents any overlap between keywords and topics, a phenomenon known as cannibalization.
Ensuring you produce the most outstanding content covering your primary subjects is essential before branching out into other related topics. It is worth noting that many of these subtopics will have a lower volume of searches compared to the key topics.
When producing content about the smaller, interrelated areas, it is advisable to create links connecting them to the main topics as well as to each other. This method helps organize and streamline your content to ensure readers can easily navigate it.
High-quality content is essential for gaining topical authority. It should not only be optimized for search engines but also provide readers with valuable information.
You should write quality content that is aligned with your topic and what your audience actually wants to read.
Remember to keep E-E-A-T in mind when creating content. Furthermore, make sure to match search intent when planning your content.
For example, if you are writing about "how to do keyword research," make sure to create a how-to guide that answers the question. Similarly, if you are writing about "benefits of researching keywords," make sure to create a list of benefits that answers the query.
By following these steps, you can create valuable content that will help build your topical authority.
Link Building and Internal Links
Link building is a great way for a brand to build authority. One method to do it is building one-way hyperlinks, also called "backlinks," to a website.
If you want to enhance your topical authority through link building, it is essential to ensure that the websites that link to you are relevant. Relevance is the key.
For example, if you run a blog about kitchenware, getting a link from another bigger kitchenware website in your niche would be perfect.
Internal links can also help build authority, as they allow users to navigate your website and find relevant content. Moreover, internal links can help search engine crawlers understand the structure of your website and can help improve your website's SEO ranking.
When creating internal links, it is important to consider the anchor text or the clickable text of the link. This text should be descriptive and relevant to the destination page. It should also be concise and easy to read.
In conclusion, it is essential to build topic authority if you want to establish yourself as an expert in your niche. Researching and understanding your topic, creating quality content, and engaging with your audience are all key steps to becoming an authority in your field.
Moreover, to streamline the process of topic authority building, it is recommended that you use tools like WriterZen, which offers a complete workflow from researching keywords to clustering topics, planning, and writing content.
WriterZen can help you analyze search data, identify target keywords, group them into clusters, and plan content based on user intent and audience needs. It can save you time and help you to create better content that resonates with your readers.