Brand Monitoring on Search Engines
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A Complete Guide
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About This Free Guide
Brand Monitoring on Search Engines delves into tracking and evaluating brand performance through search engines. With a focus on brand search and measuring their impact, this eBook provides a comprehensive guide on how to effectively monitor and assess your brand's online presence.
Here are some of the key topics covered in the eBook:
- The relationship between brand, search engine, and user
- The importance of doing brand monitoring on search engines
- The basics of branded and non-branded search and how to plan content based on them
- The concepts of capturing demands on search engine
- How to evaluate your brand performance
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