Blog Article Spinning: A Shortcut to Success or a Recipe for Disaster?

Article Spinning: A Shortcut to Success or a Recipe for Disaster?

writerzen WriterZen
Content SEO Software Company
| Nov 22 | 4 min read
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Article Spinning: A Shortcut to Success or a Recipe for Disaster?

Definition of Article Spinning

Article spinning (also referred to as content spinning) is the process of rewording an existing piece of content to make it appear unique to search engines. Although the overall information and meaning of the article remain the same, the wording is altered extensively to avoid penalties for duplicate content.

Article spinning is a widespread practice in content marketing, but it is generally frowned upon and is categorized as a black hat SEO technique. This is because article spinning produces low-quality, unreadable content that provides little value to users, which goes directly against search engine guidelines. 

How Article Spinning Works

Here is a general overview of how article spinning works:

  • Text replacement: The article spinning software or tool scans the original article and identifies words, phrases, or sentences that can be replaced. It may use synonyms, alternate words, or phrases to replace the original content. It may also rephrase sentences or change the order of words to create variations.

  • Manual editing: Some article spinners also allow for manual editing, where users can make additional changes to the spun content. This can include adding or removing sentences, rearranging paragraphs, or making adjustments to ensure readability.

  • Multiple versions generation: The software or tool repeats the spinning process multiple times to create multiple versions of the original article. Each version may have slight variations in the wording, sentence structure, or order of information.

  • Output and usage: The spun articles are then generated as separate files or stored in a database. They can be used for various purposes, such as publishing on different websites, submitting to article directories, or for backlinking strategies.

Here’s an example for you:

Example of Article Spinning

Is Article Spinning Illegal?

Article spinning itself is not illegal, but it is generally considered unethical and against the terms of service of most reputable content platforms and search engines.

It is important to note that article spinning can violate copyright laws if it involves copying and repurposing someone else's copyrighted content without permission. However, the legality of article spinning may vary depending on the specific circumstances and jurisdiction.

Even if article spinning is not illegal, it is generally discouraged due to its negative impact on the quality of content and user experience.

Search engines like Google continuously strive to provide users with high-quality, relevant content. Using spun articles can result in penalties, loss of search rankings, and harm to your website's online reputation.

It is far better to invest time and effort in creating original, valuable content that adheres to ethical SEO practices. But of course, you can look at its pros and cons and decide for yourself.

Pros and Cons of Article Spinning

Pros and Cons of Article Spinning

Advantages of Article Spinning

  • Time-efficiency: Online content spinners can create hundreds of rewritten content pieces per second that will not be considered duplicates by search engines. Hence, this is a swift way of writing new content for your website. 

  • Backlinks: Since you are coming up with new content faster, you will have the ability to build more backlinks at a faster rate.

  • Lower costs: Creating new blog posts is time-consuming and can also be expensive if you hire professional writers. On the other hand, most of the automated content spinners available in the market offer inexpensive services. Some even offer a free version or a trial version of the tool.

  • Convenience: Online content spinners are easy to use. You only need to copy and paste the text from an existing content piece in the article spinner to get the desired results.

Disadvantages of Article Spinning

  • Ethical and copyright issues: Stealing someone else’s hard work is morally and legally wrong. So, if you decide to implement this tactic, stick to your own work only!

  • Low-quality content: One of the biggest disadvantages of spinning an article is that it creates low-quality articles. If you use an online tool, the synonyms might be incorrect, or the rephrased article might need to be corrected. In some cases, the meaning of the content might change as well. 

  • Poor ranking: The low-quality articles can lower the ranking of your webpage in the SERP

  • Risk of penalties: As we all know, most of the popular search engines penalize duplicate content. There will always be a risk of your spun content being redflagged by the search engine algorithm.

  • Poor user experience: Even if the spun articles pass the duplicity check of a search engine, a human reader can probably recognize them immediately as spun articles. That will certainly worsen their satisfaction and brand perception.


In conclusion, it is evident that article spinning is a contentious technique with both advantages and disadvantages. On one hand, it offers the potential for building backlinks and generating a large volume of content efficiently. However, the drawbacks should not be overlooked.

The poor quality of spun articles, the risk of being flagged as duplicate content by search engines, and the ethical concerns surrounding the practice are major considerations. Moreover, the loss of authenticity and credibility can outweigh any short-term gains.

So, it is crucial to prioritize the creation of original, high-quality content that resonates with your audience, establishes trust, and complies with ethical guidelines. By focusing on producing informative and engaging articles, you can enhance your website's reputation and foster meaningful connections with readers.

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