Broadhurst Digital's Journey to Seamless Keyword Planning with WriterZen

When creating WriterZen, our team progressed with an aim to better the way agencies and SEO writers planned their articles. There goes significant effort in coming up with an outline that outlines the target audience and at the same time satisfies Google’s requirements. WriterZen’s new and improved workflow managed to revamp the process and deliver targetable metrics that can actually be utilized in planning the article. Broadhurst Digital used this workflow to create a customized strategy for their client and enabled them to achieve great results.

The Client

Broadhurst Digital (BD) is a digital strategy agency that helps content-driven companies strategically reach out to their target audience to deliver the information they seek. Broadhurst believes that digital strategies are the next big thing that is capable of drawing in more opportunities and business relationships for every organization. 

The Challenge

To deliver a digital strategy for a single client, Broadhurst Digital had to go through multiple web pages of competitors’ content and pull out metrics, identifying the valuable ones. Once this is done, the process starts again to generate a deliverable strategy that would enhance the client’s digital standing through an executable plan. The entire course of action involves heavy research and a need for reliable information. 

The Solution

Broadhurst needed a tool that would take their research to the next level. They wanted associated data and metrics for the keywords that they had originally pulled through. They wanted to know further longtail keyword options that can fit with existing keyword groups. Martin from Broadhurst was very vocal in presenting his displeasure with having to cluster topics manually. He needed a tool that could perform that task in minutes.

"Topic clustering was my biggest headache. It has a big headache for as it was a very manual process and I never felt that quite had the process figured out." - Martin Broadhurst - Owner of Broadhurst Digital

WriterZen optimized the entire keyword research with dependable data. The metrics have been carefully selected so that only those that truly matter are displayed. The topic clustering tool was truly a lifesaver for the agency as it can execute the whole process in a few minutes. The selected keyword list can be screened based on Allintitle value and golden score.

The data can then be quickly exported and shared with the team to make the deliverable strategy in the company format. Martin mentions having used several other SEO tools, software, and plugins before WriterZen, but neither of them did it all. There was always something left to be done manually. WriterZen automates and optimizes the entire process to leave you with the implementation part of the strategy.

"WriterZen did exactly what I need and more. Not only does WriterZen allow me to conduct thorough keyword research in order to get my initial keyword list, but the topic clustering tool then executes the whole process that I needed. Using the golden score and AllInTitle allows me to very quickly identify the specific keyword phrases I need to target. The golden score is very useful as a quick reference metric to help strategy development." - Martin Broadhurst - Owner of Broadhurst Digital

The Results

Martin proudly told us he received a great review for the strategy he delivered using WriterZen. The strategy involved keyword research that was developed over the WriterZen software. Much like Martin, the client was also blown away by the quality and depth of the insights, along with how easily implementable they were. 

Source: Martin Broadhurst - Owner of Broadhurst Digital