From 1,600 to 215,000 Clicks: Factors.ai's SEO Ascension with WriterZen

The Client

Factors.ai is an end-to-end marketing analytics and attribution platform that helps B2B teams analyze and optimize the customer journey across campaigns, channels, websites, & CRM. The objective is to support marketers in proving marketing impacts, improving marketing ROIs, and scaling marketing efforts efficiently. What helps Factors stand out is its emphasis on self-serve, code-free UI, automated AI-fueled insights, and dedicated customer success management. 

The Challenge

SEO-friendly content marketing can seem daunting for an early-stage start-up in a highly competitive space. Initially, Factors focused on producing relevant, quality blogs around B2B marketing analytics and attribution. No doubt, this is an integral aspect of content marketing. With that being said, the Factors team realized that without a robust keyword research process, topic cluster process, and exquisite content outlines, the right blogs would not reach the right audience. 

The first challenge was that each core SEO element (keyword research, topic clustering, outlining) seemed to require unique tools and software. This, for a young team, can work out to be expensive and disruptive. 

A second challenge was that these solutions tend to be tailored toward experienced, well-established content marketers and SEO specialists. They sported unintuitive, overwhelming UIs and little to no customer success support. 

Of course, this was until WriterZen stepped into the picture.

The Solution

With WriterZen, Factors.ai unlocks an all-in-one SEO solution that caters to core requirements — from topic discovery and keyword research to topic cluster and content outline. 

The UI is user-friendly, empowering the content team, from beginners to pros, with the tools they’d need to produce quality, SEO-friendly content that drives relevant traffic and revenue. 

Moreover, what makes WriterZen stand out is its impeccable and indiscriminate support quality. The content team has been guided comprehensively through each step of the SEO process with great care and attention. The recommended workflows, sample cases, and knowledge hub have also been tremendously valuable in informing the content team’s efforts and practices. 

The platform itself is as powerful as it is intuitive. The ability to measure and analyze current trends and topics amongst top-ranking articles for relevant keywords has given the team productive insight into what our target audience is looking for, how they expect the content to be structured, and why some articles perform better than others. 

And the results? They speak for themselves.

The Results

WriterZen has helped Factors improve organic traffic, keyword rankings, and domain authority in less than a year of usage. Here are the numbers:

• Impressions: 1,600 -> 2,900
• Clicks: 45,000 -> 215,000
• Domain authority: 19 -> 27

Srikrishna Swaminathan, Co-founder/CEO, Factors.ai: “I can confidently recommend Writerzen to high-growth teams like ours. It’s a comprehensive, all-in-one solution for SEO-focused content marketing efforts.”

Overall, the product and team at WriterZen have come together to create a very, very useful solution for early to mid-sized organizations to kick-start their content strategy and efforts with an all-encompassing set of intuitive, powerful SEO tools. Factors eagerly looks forward to working with Writerzen in the foreseeable future. 

Source: The Factors.ai Team