Six Tips To Easily Find Interesting Topics For Content Writing
October 09, 2021

Six Tips To Easily Find Interesting Topics For Content Writing

Apple |  12 mins read

Imagine this.

You've been creating compelling content and interesting topics in your blog.

As a content marketer, you know you need fresh and relevant blog topic ideas. Besides, you are making sure that your target audience loves it.

Then, you've run out of ideas.

Now you are stuck in looking for ways on how to get past the situation.

What do you do now? 

Where do you find more pieces of content that are interesting for your audience?

How do you choose the right topic for your following content writing?

In this blog post, you'll learn some easy ways to find interesting content ideas for your next blog posts.

Let's get started!


Tip #1: Research what your competitors are doing and how they are doing it

Your competitors are in the position they are in now for a reason. 

They have done all the tricky stuff already, and your job is to model what's working for them. 

Photo by Leon on Unsplash

It's okay to learn from someone as ambitious and dedicated to their goals as you are.

If you have the same audience and want to know what they are up to, try the following approaches:

    • Look at some popular posts on your competitor’s website.
    • Check what topics they are talking about and how they are presenting them.
    • Pay attention to the broad topic they write about and discuss in your blog.

Of course, you don't want to copy their article but produce something unique for your readers.

Look at this example from the Content Marketing Institute.

Their website discusses content marketing. 

Under this category, they write subtopics like content marketing strategy, personalization, etc. 

Let's take content marketing strategy as an example.

Using WriterZen's Topic Discovery Tool, input content marketing strategy in the search bar, and you will get fifty-four random interesting topics about content marketing strategy.

That's more than a year's worth of weekly posts!

Also, do you see that phrase at the bottom that says, "Show Ideas"?

Click that, and it will give you tons of ideas of how other websites are using content marketing strategy as a topic in their posts.

Getting this type of intel gives you a clue of finding an angle and framing your topic in your future content.

Of course, it's not enough to do research; you've got to partner it with quantitative data.

And this leads us to tip #2.


Tip #2: Use keyword research tools

Keyword research tools help you identify keywords to use on your website.

Use them to find new keywords, analyze existing ones, and even generate them.

Let's go back to our example above about content marketing strategy.

If you type that keyword using WriterZen's Keyword Explorer, you will see a section that says, "Keyword Ideas" on the left navigation side.

These are all the searchable terms that people are putting in the Google search bar.  

    • Use keywords to group insights about your topic.  

For instance, examples like content marketing strategy framework, content strategy framework, and content marketing strategy can go into one blog post.

More on this clustering technique later.

Need more keywords? Get started with WriterZen today!


Tip #3: Explore trends in social media

Social media trends are an excellent way to find potential topics that capture your target readers' interest.

    • You can go to Twitter Trends and explore popular hashtags within your niche. 
    • Or go to Facebook and look at top posts based on engagement.

Buzzsumo makes it easier to find these posts.

Popular topics get more engagement.

These are the best ones to write about because of the increased chance of attracting many potential customers.

So, better be sure to funnel the traffic to an offer or lead capture to take advantage of it.


Tip #4: Discover questions your audience is asking about

It is human nature for people to be curious about something they want.

And when they are interested, they ask questions and want answers to their questions.

So when this happens, where do they usually go?

They go to the internet and search for a query.

    • Gather people’s questions that they search on the web.
    • Use these questions to create a Frequently Asked Questions (FAQ) section in your blog.
    • Or as multiple subtopics about your core topic, and you'll be surprised at how people engage with this type of content.

While this process can be done manually, you’d want to quickly get insights into what your target audience is asking and spend less time overthinking about your research.


Tip #5: Review old content to expand on a much bigger topic

Your blog is like a library full of information about your niche topic.

You've spent time, maybe years, in your blogging career writing helpful and informative topics, and it's only worthwhile to go back to it and analyze if there are other hidden subtopics that you can expand on.

    • One trick here is to check what keywords your blog post is ranking for.
    • Input that in a keyword research tool to see other terms that can be potential ideas for your next blog post. 

Then, use a keyword clustering tool to group related keywords per topic.

Using WriterZen's Keyword Clustering tool, it is just a matter of putting all your keywords in a list and dropping that inside, and it will do all the hard work for you.

Cool, right?


Tip #6: Collect questions from surveys, support emails, and comments

If all else fails, but you have a social media following or an email list, use it to survey your audience and find valuable information. 

For instance, your blog readers may have some fresh ideas about consuming your content in a social media marketing niche.

Are they reading it on desktop or mobile devices?

Maybe they are more interested in social media content writing tips than your favorite book about social media marketing.

    • Create a database of all the words, feedback, and questions that frequently come up in your survey, support emails, and comments so you have something to use as a reference in the future for other topics you can discuss in your blog.
    • The efficient tip to do this is to create a Google spreadsheet where you can add new rows as you receive them. It will allow you to keep track of everything you hear from your customers.

If you do an excellent job reaching out and they reply, you can use their comments as exciting topics for another blog post.



Writing about interesting topics is easy if you listen to what people are saying.

In today's digital world, you should be using as many channels from time to time to gather information from your target audience while creating authoritative content.

Remember, your audience wants to hear from you, and they value what you have to say.

So always be open and willing to create exciting and engaging content.

Need more exciting ideas? Get started with WriterZen today!




Freelance SEO Copywriter


Apple is a Freelance SEO Copywriter for SAAS and Tech Brands who is looking to ramp up growth using content as a key part of their marketing strategy.

She's inspired by learning people's stories, eating chocolates, and having Friday fun activities with her family.

Feel free to reach out to Apple on Twitter @AppleEstrada9.


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