How to Find Interesting Topics to Engage Your Target Audience

Content SEO Software Company
May 23
Table of content
<p><span style="font-weight: 400;">A popular Chinese adage, shall we?</span></p> <p><em>&ldquo;千里之行,始于足下。&rdquo;</em></p> <p><span style="font-weight: 400;">We&rsquo;ll get to its translation in a minute.&nbsp;</span></p> <p><span style="font-weight: 400;">But just to let you know, this proverb is one you must have heard a thousand times. It crossed my mind when researching this piece as it relates to every sphere of life, including content marketing.</span></p> <p>In English, it means:</p> <p><em>&ldquo;A journey of a thousand miles begins with a single step.&ldquo;</em></p> <p><span style="font-weight: 400;">The proverb teaches that even the most challenging activities have a starting point. And that also applies to the job of managing content programs.&nbsp;</span></p> <p><span style="font-weight: 400;">Every article you write starts with the first word. Before that, however, there&rsquo;s something else every great content published on the web stems from&mdash;</span><strong> an idea</strong><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Every great piece of content was once an idea.</span></p> <p><span style="font-weight: 400;">Unfortunately, such great ideas aren&rsquo;t easy to come by.</span></p> <p><span style="font-weight: 400;">It&rsquo;s why you&rsquo;re on this page, trying to find a remedy for your lack of interesting topics to write about. And it&rsquo;s not just you.&nbsp;</span></p> <p><span style="font-weight: 400;">In 2015, over half of the marketers surveyed by </span><span style="font-weight: 400;">Kapost </span><span style="font-weight: 400;">revealed they didn&rsquo;t have enough ideas for content production. Even now, in 2022, according to </span><a href="" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">HubSpot</span></a><span style="font-weight: 400;">, finding ideas for new content is still a top challenge marketers face with content marketing.</span></p> <p><span style="font-weight: 400;">A lack of ideas can hinder you from creating great content. It&rsquo;s a problem that&rsquo;ll further affect your KPI at work or thwart clients&rsquo; results.</span></p> <p><span style="font-weight: 400;">Fortunately, that&rsquo;s what this piece covers</span><strong>.&nbsp;</strong></p> <p>You&rsquo;ll discover how to find topics when you get stuck. Also, you&rsquo;ll learn how <a href="../../../" target="_blank" rel="noopener">WriterZen</a>, a simplified content workflow tool, assists content managers in finding the best topics (and ideas) to power their content strategies.</p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/1-WriterZen-Review-on-G2-Crowd.webp" alt="WriterZen Review on G2 Crowd" width="1010" height="840"></span></p> <p style="text-align: center;"><em><span style="font-weight: 400;">WriterZen </span></em><a href="" target="_blank" rel="nofollow noopener"><em><span style="font-weight: 400;">review on G2</span></em></a></p> <h2><strong>Interesting Topics, the Soul of Content Marketing</strong></h2> <p><span style="font-weight: 400;">In 2021, </span><a href=",trends%20in%20their%20job%20industry." target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Hubspot ran a survey</span></a><span style="font-weight: 400;"> to know why people read blogs.</span></p> <p><span style="font-weight: 400;">Their findings?</span></p> <p><span style="font-weight: 400;">About 33% of readers do so to learn something new, 20% said they read for entertainment, while 12% read blogs to stay informed about industry news.</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/2-Data-why-people-read-blog-posts.webp" alt="Data why people read blog posts" width="1010" height="702"></span></p> <p><span style="font-weight: 400;">And there&rsquo;s a common thread these reasons share: </span><strong>interest.</strong></p> <p><span style="font-weight: 400;">If your audience isn&rsquo;t interested in your topic, they&rsquo;d go elsewhere to get informed or entertained. And if they&rsquo;re interested but don&rsquo;t find your content interesting, they&rsquo;d still pass.</span></p> <p><span style="font-weight: 400;">In other words, finding content ideas shouldn&rsquo;t be your only focus.&nbsp;</span></p> <p><span style="font-weight: 400;">It&rsquo;s crucial you go a step further to ensure every topic on your blog interests your audience. Only then would you be able to entertain while educating and informing readers.</span></p> <p><a href="" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Rebecca Riserbato</span></a><span style="font-weight: 400;">, Content Strategist at Scorpion, quips:</span></p> <p><em>&ldquo;Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression.&rdquo;</em></p> <p><span style="font-weight: 400;">But just like every good thing, this doesn&rsquo;t come easily.&nbsp;</span></p> <p><span style="font-weight: 400;">Most times, it requires lots of brain work. And other times, these engaging topics become scarce, making you wonder...&nbsp;</span></p> <h2><strong>Why&rsquo;s It Difficult to Find Interesting Content Ideas?&nbsp;</strong></h2> <p><span style="font-weight: 400;">According to SEMrush&rsquo;s </span><span style="font-weight: 400;">State of Content Marketing 2022 Global Report</span><span style="font-weight: 400;">, 72% of companies plan to increase their content marketing budget in 2022.</span></p> <p><span style="font-weight: 400;">Despite this content rave, </span><span style="font-weight: 400;">25% </span><span style="font-weight: 400;">of marketers, according to the same study, still struggle to generate content ideas that resonate with their target audiences.</span></p> <p><span style="font-weight: 400;">This happens for two major reasons:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/3-Why-finding-content-ideas-is-hard.webp" alt="Why finding content ideas is hard" width="1010" height="656"></span></p> <h3><strong>Creative Rut&nbsp;</strong></h3> <p><span style="font-weight: 400;">You feel stuck.</span></p> <p><span style="font-weight: 400;">The ideas aren&rsquo;t flowing. All you see is your blank screen staring back at you, waiting for you to flood it with words, yet the words won't come.</span></p> <p><span style="font-weight: 400;">Situations as the one above are what Bryan Collins, Content Writer at </span><a href="" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">Become a Writer Today</span></a><span style="font-weight: 400;">, defines as a creative rut:</span></p> <p><em>&ldquo;A temporary inability to properly express that creativity.&rdquo;</em></p> <p><span style="font-weight: 400;">It&rsquo;s not the same as a lack of creativity.</span><strong><em> </em></strong><span style="font-weight: 400;">Instead, a creative rut is that fleeting yet tedious moment of writer&rsquo;s block that frustrates and stalls every creator.</span></p> <p><span style="font-weight: 400;">Todd Henry, Founder of Accidental Creative, mentioned </span><span style="font-weight: 400;">seven deadly sins of mediocrity</span><span style="font-weight: 400;"> responsible for this rut creatives face.</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/4-Seven-deadly-sins-of-mediocrity.webp" alt="Seven deadly sins of mediocrity" width="1010" height="701"></span></p> <p><span style="font-weight: 400;">Todd went further to add that creative workers need two things to spark creativity: stability and challenge.</span></p> <p><span style="font-weight: 400;">For stability, he opined:</span></p> <p><em>&ldquo;If you give people complete freedom, it&rsquo;s not very helpful. If somebody just tells you to [write] whatever you want, that&rsquo;s not helpful. If you have even just a little bit of direction, it gives you a starting point. It helps your creative juices flow.&rdquo;</em></p> <p><span style="font-weight: 400;">Speaking of direction, let&rsquo;s proceed to the second reason you struggle to find interesting blog ideas to write about.</span></p> <h3><strong>Lack of a Well-Defined Content Strategy</strong></h3> <p><span style="font-weight: 400;">Writing whatever you want isn&rsquo;t helpful.&nbsp;</span></p> <p><span style="font-weight: 400;">There&rsquo;s a high chance the topic you deem engaging may not be valuable to your audience or clients&rsquo; goals. And in the end, you create fluffy content.</span></p> <p><span style="font-weight: 400;">What&rsquo;s worse is sooner or later, you&rsquo;ll fall back into that creative rut. Because, well, those seven deadly sins would sneak up on you, and you&rsquo;ll be back at that terrible spot, racking your brain for cool topics to write about.</span></p> <p><span style="font-weight: 400;">What if, instead of second-guessing your next content moves or choosing random ideas, you had direction?</span></p> <p><span style="font-weight: 400;">That direction is a well-documented content strategy.&nbsp;&nbsp;</span></p> <p><span style="font-weight: 400;">Over </span><span style="font-weight: 400;">78%</span><span style="font-weight: 400;"> of marketers who believe their content marketing was very successful in 2021 had a documented <a href="../../../academy/seo-content-strategy" target="_blank" rel="noopener">SEO content marketing strategy</a>.</span></p> <p><span style="font-weight: 400;">But creating a reliable content strategy is challenging.&nbsp;</span></p> <p>An excellent way to ease this challenge is by adopting <a href="../../../blog/creating-topic-clusters-content-strategy" target="_blank" rel="noopener">topic clusters</a>.</p> <p dir="ltr">It involves grouping content around topics.&nbsp;</p> <p dir="ltr">This helps you achieve topical authority while organizing your site architecture. But more importantly, it also acts as a reservoir of content ideas.</p> <p dir="ltr">The only challenge with this unique approach is: How do you find these topics and ideas to cluster content around them without going through back-breaking, time-consuming research?</p> <p dir="ltr">Enter WriterZen.</p> <p>WriterZen&rsquo;s <a href="../../../products/topic-discovery" target="_blank" rel="noopener">Topic Discovery</a> helps you find related topics completely clustered with content ideas from just one seed keyword. This saves you from:&nbsp;</p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hacking various SEO tools,&nbsp;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Moving data to and fro spreadsheets, and&nbsp;</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sorting them manually for hours.</span></li> </ul> <p><span style="font-weight: 400;">As I said, it starts by entering your seed keyword:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/5-Enter-seed-keyword-in-Topic-Discovery.webp" alt="Enter seed keyword in Topic Discovery" width="1010" height="452"></span></p> <p><span style="font-weight: 400;">And in a few seconds, you&rsquo;ll have the related topics you need to build your content strategy in hours, not weeks:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/6-WriterZen-review-on-G2-Crowd.webp" alt="WriterZen review on G2 Crowd" width="1010" height="693"></span></p> <p style="text-align: center;"><em><span style="font-weight: 400;">WriterZen </span></em><a href="" target="_blank" rel="nofollow noopener"><em><span style="font-weight: 400;">review on G2</span></em></a></p> <p><a href="" target="_blank" rel="noopener"><em><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/Discover-topics-with-WriterZen.webp" alt="Discover topics with WriterZen" width="1010" height="304"></span></em></a></p> <p><span style="font-weight: 400;">We&rsquo;ll come to how WriterZen helps you build your content strategy in a minute. But first, let&rsquo;s see&hellip;</span></p> <h2><strong>How to Find Interesting Topics to Write About&nbsp;</strong></h2> <p><span style="font-weight: 400;">A content strategy helps you document topics and content goals. But without content ideas, you&rsquo;ll struggle to build those topics and achieve your strategic goals.&nbsp;</span></p> <p><span style="font-weight: 400;">Below are ways to never run out of topics (and ideas) your audience finds interesting:&nbsp;</span></p> <h3><strong>Take Cues from Your Competitors</strong></h3> <p><span style="font-weight: 400;">Your competitors have been there. They&rsquo;ve rowed the same boat you&rsquo;re paddling. They&rsquo;ve gone through the storm, and now, they&rsquo;re ranking high on SERPs.</span></p> <p><span style="font-weight: 400;">To take cues from your competitors, pay attention to their content pieces that rake in traffic and revenue. Study how they structure them. You'll find related ideas there.&nbsp;</span></p> <p><span style="font-weight: 400;">Ian Cleary, Founder of the digital agency </span><span style="font-weight: 400;">RazorSocial</span><span style="font-weight: 400;">, said as much:</span></p> <p><em>&ldquo;Researching your competitors is extremely important. When you know what&rsquo;s working for them, you can create your own content around similar topics and give it your own spin. Or you can create similar types of content, such as infographics or interviews.&rdquo;</em></p> <p><span style="font-weight: 400;">There&rsquo;s a better way to maximize your competitor research and get multiple content topics from one visit.</span></p> <p><span style="font-weight: 400;">And that involves using an SEO tool like WriterZen.</span></p> <p><span style="font-weight: 400;">Say you visit a competitor&rsquo;s blog and find </span><span style="font-weight: 400;">&ldquo;online learning&rdquo; </span><span style="font-weight: 400;">as one of their target topics.</span></p> <p><span style="font-weight: 400;">Don&rsquo;t settle with that alone.&nbsp;</span></p> <p><span style="font-weight: 400;">Find other topics around </span><span style="font-weight: 400;">&ldquo;online learning&rdquo; </span><span style="font-weight: 400;">by inputting the keyword into WriterZen&rsquo;s Topic Discovery:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/7-Topics-around-seed-keyword.webp" alt="Topics around seed keyword" width="1010" height="489"></span></p> <p><span style="font-weight: 400;">See?&nbsp;</span></p> <p><span style="font-weight: 400;">It fetches other competing articles and many other angles to target from online learning alone. You can also adjust the filter based on relevancy or search volumes:</span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/8-Adjust-the-filter-based-on-relevancy-or-search-volumes.webp" alt="Adjust the filter based on relevancy or search volumes" width="1010" height="533"></p> <p dir="ltr">Relevancy lets you find closely, medium, and widely related results (100 URLs) to select topic ideas relevant to yours. And the search volume enables you to pick high-volume topics that&rsquo;ll become the subtopics (clusters) you&rsquo;ll link to your pillar page.&nbsp;</p> <p>That aside, when you click on &ldquo;Show ideas,&rdquo; you&rsquo;ll see related Google searches and other Google suggest insights that can serve as interesting content topics to write about.</p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/9-Related-Google-searches-and-other-Google-suggest-insights.webp" alt="Related Google searches and other Google suggest insights" width="1010" height="539"></span></p> <p><span style="font-weight: 400;">And if you find a particular topic you&rsquo;ll like to zero in on, just hit the little search icon above it, and presto! The Topic Discovery tool will find other ideas related to it.</span></p> <p><span style="font-weight: 400;">Take a look:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/10-Other-related-ideas-will-be-suggested.webp" alt="Other related ideas will be suggested" width="1010" height="543"></span></p> <h3><strong>Examine How Your Target Audience Research</strong></h3> <p><span style="font-weight: 400;">How do your target audience research topics?&nbsp;</span></p> <p><span style="font-weight: 400;">If they&rsquo;re like everyone else who uses the Internet, their best bet is Google. And then they may go further to drop questions on your company&rsquo;s social media groups or hold conversations on Twitter, Facebook, LinkedIn, or online forums like Reddit, Quora, etc.&nbsp;</span></p> <p><span style="font-weight: 400;">Listening to their frustrations by understanding how they research topics helps you identify content ideas your target audience find interesting.</span></p> <p><span style="font-weight: 400;">You have two ways to go about this:</span></p> <ul> <li><span style="font-weight: 400;">Either you visit and scroll manually from one forum to another and spend time analyzing what you find or&hellip;</span></li> <li><span style="font-weight: 400;">You use a tool that provides insights into your target audience's questions about specific topics.</span></li> </ul> <p><span style="font-weight: 400;">WriterZen&rsquo;s <a href="../../../products/keyword-explorer" target="_blank" rel="noopener">Keyword Explorer</a> is the 2nd option above.&nbsp;</span></p> <p><span style="font-weight: 400;">It offers you those insights into topics your target audience are researching, so you can identify new ideas to power your content engine.</span></p> <p><span style="font-weight: 400;">To illustrate, let&rsquo;s enter our </span><span style="font-weight: 400;">&ldquo;online learning&rdquo;</span><span style="font-weight: 400;"> keyword into the Keyword Explorer tool. On the Insights tab, you&rsquo;ll see questions, prepositions, comparisons, etc., related to the topic.&nbsp;</span></p> <p><span style="font-weight: 400;">Like this:&nbsp;</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/11-Questions-prepositions-comparisons-etc-related-to-the-topic.webp" alt="You&rsquo;ll see questions, prepositions, comparisons, etc., related to the topic" width="1010" height="519"></span></p> <h3><strong>Immerse Yourself in Your Industry</strong></h3> <p><span style="font-weight: 400;">You can also take cues from trending issues in your industry by listening to podcasts, attending webinars, reading stories from top sources, etc.</span></p> <p><span style="font-weight: 400;">Also, don&rsquo;t be reluctant to consume industry resources offline. Visit libraries and bookstores to explore less popular histories and information.</span></p> <p><span style="font-weight: 400;">Hear it from </span><span style="font-weight: 400;">QuickSprout</span><span style="font-weight: 400;">:</span></p> <p><em>&ldquo;Libraries offer access not only to books but also to newspapers, journals, encyclopedias, and archival documents that are simply not online because there&rsquo;s no interest in them. In these records, though, there is enough research to power up a blog for years on end.&rdquo;</em></p> <p><span style="font-weight: 400;">Besides, interviewing experts is another way to find interesting topics to write about. You&rsquo;ll be surprised how a single chat with an expert can trigger lots of cool topics to write about, especially when you analyze their opinions.</span></p> <h3><strong>Do Keyword Research</strong></h3> <p><span style="font-weight: 400;">Keith Goode, Principal SEO Product Manager for Cox Automotive, </span><span style="font-weight: 400;">opined</span><span style="font-weight: 400;">:</span></p> <p><em>&ldquo;Keyword research is foundational to the whole marketing strategy. They represent conversations your customers have.&rdquo;</em></p> <p><span style="font-weight: 400;">About </span><span style="font-weight: 400;">92%</span><span style="font-weight: 400;"> of search marketers perform keyword research in advance of new content. From researching keywords, you find competing articles, related questions, clusters, content outlines, and other vital metrics that inspire interesting ideas.</span></p> <p><span style="font-weight: 400;">Unfortunately, this process is never an easy one for content managers. And if you aren&rsquo;t careful, you may wind up:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Targeting keywords that don&rsquo;t suit your SEO campaign, or</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Juggling different tools that worsen the already overwhelming process.</span></li> </ul> <p><span style="font-weight: 400;">WriterZen helps you avoid that stress by showing you <span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;how to do keyword research&quot;}" data-sheets-userformat="{&quot;2&quot;:12419,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;10&quot;:2,&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}"><a href="../../../academy/how-to-do-keyword-research" target="_blank" rel="noopener">how to do keyword research in SEO</a>.</span></span></p> <p><span style="font-weight: 400;">Plug your keyword in the Keyword Explorer, and immediately, you:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get relevant keyword data at a glance,</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Find fast-ranking keywords in minutes,</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Collate selected keywords, and</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get enough ideas for interesting blog articles.</span></li> </ul> <p><span style="font-weight: 400;">See for yourself:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/12-Phrase-Match-Keywords-in-Keyword-Data.webp" alt="Phrase Match Keyword in Keyword Data" width="1010" height="539"></span></p> <h3><strong>Get Inspired from Past Articles</strong></h3> <p><span style="font-weight: 400;">You aren&rsquo;t just starting out in content marketing. You&rsquo;ve written articles in the past and plan to keep writing.</span></p> <p><span style="font-weight: 400;">But don&rsquo;t let past articles remain in the past. Review your old blog posts to keep them fresh, up-to-date, and better optimized for search engines.</span></p> <p><span style="font-weight: 400;">Besides reviewing these articles for SEO, you just may find new content topics in them.&nbsp;</span></p> <p><span style="font-weight: 400;">A hack to go about this is to check what keywords a particular blog post is ranking for. Then input that keyword in an SEO tool to see other terms that can serve as potential ideas for subsequent blog posts.&nbsp;</span></p> <p><span style="font-weight: 400;">If WriterZen is your chosen tool, head to the keyword cluster section so you can group related keywords per topic and export them once you&rsquo;re done.</span></p> <p><span style="font-weight: 400;">See:</span></p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/13-Keyword-Cluster-section.webp" alt="Keyword Cluster Section" width="1010" height="528"></span></p> <p><span style="font-weight: 400;">If the cluster function doesn&rsquo;t give you as many clusters as you want, simply readjust the cluster level to lower than 7, and it&rsquo;ll reevaluate.</span></p> <h2><strong>Find Interesting Topics, Craft High-Quality Content with WriterZen</strong></h2> <p><span style="font-weight: 400;">According to the CMI, </span><a href="" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">31% of B2B</span></a><span style="font-weight: 400;"> and B2C content marketers see blog posts as the best-performing content type for building brand awareness.&nbsp;</span></p> <p><span style="font-weight: 400;">Similarly, HubSpot</span><span style="font-weight: 400;"> reports that B2B marketers who blog get 67% more leads than those who don&rsquo;t.</span></p> <p><span style="font-weight: 400;">Those are just two of the countless data that prove the effectiveness of content marketing.</span></p> <p><span style="font-weight: 400;">Use all you've learned in this piece when you find yourself in a creative rut that blurs your ability to find new topic ideas.&nbsp;</span></p> <p><span style="font-weight: 400;">Get the topics and craft them into excellent articles that make it to SERPs and attract traffic.</span></p> <p><span style="font-weight: 400;">But if, while doing this, you find yourself struggling to write, do as Emily Taylor Gregory, Marketing Director at Longitude, </span><span style="font-weight: 400;">advised</span><span style="font-weight: 400;">:&nbsp;</span></p> <p><em>&ldquo;To ensure you develop high-achieving content for your audience, find a unique angle and then develop it fully &mdash; going both deep and wide on topics that answer the questions of your audience. Aim to create content that is ten times better than anything currently in the SERPs.&rdquo;</em></p> <p>Execute it with an <a href="../../../products/ai-assistant" target="_blank" rel="noopener">AI Writing Assistant</a> by your side. One that simplifies your content research, sharpens your <a href="../../../blog/content-writing-tips" target="_blank" rel="noopener">content creation</a>, and better articulates your thoughts:</p> <p><span style="font-weight: 400;"><img style="display: block; margin-left: auto; margin-right: auto;" src="../../../storage/photos/1/blog-3.9/14-WriterZen-Review-on-Capterra.webp" alt="WriterZen Review on Capterra" width="1010" height="556"></span></p>
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